4 Simple Tricks To Be Successful At Writing Adwords Ads

1 HEADLINE:

The head line is the most important part of the ad and the first thing users see. The most effective way to write it is including the key word in BOLD because it coincides with the searching the user has done in Google. I would write a headline with a question on it because users will find the answer by clicking your ad.

2 PRODUCT/SERVICE DESCRIPTION:

We must tell the prospect what we are selling, and NOT the product or service characteristics. The benefits are more important than the competence, because your prospect wants the benefits first before getting anything else.

3 CALL TO ACTION:

Keep describing the service/product if necessary, but take a note that at the end of the sentence you should write what it is called “ACTION VERBS”, something like: “call now” “visit us”,”stop snoring now!”, etc…

4 URL DESTINATION:

You have to redirect your ad to a Landing Page. BE AWARE! The ad must drive you to a specific page where you must give more info about the service or product you are selling. Don’t even think about writing in here your home website. The user has clicked on it to know more about the ad, if he/she doesn’t find more info immediately, the user will leave right away from your site and you will have paid per click just for nothing.

Use the key words on your landing page too. Google rewards the relevance of the ad, which means Google gives an extra importance to the fact that the Ad and the Landing Page are talking about the same. If you get it, your pay per click will decrease and your traffic will increase dramatically.

GOOD LUCK!

– Alex Maluquer

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

How To Be Fast And Organized When Writing Ads

According to Jack Dorsey, co-founder of Twitter and Square, whenever you come up with a new idea on writing an ad you better draw something out, and this way you get it out of your head. If not, you are thinking about an idea the whole day but you never start really working on it…

 

You need to get it out of your head. The reason you have to do so is you need to be able to see it on a surface that is not in your mind. Once you can see it and once you can step back from it, then you can also decide, “This pass is my filter. This pass is my constraint. So, maybe I can show it and share it with some other people.” Then, they will be like “that’s the stupidest idea ever” or “That’s somewhat interesting but maybe this and this and this”. So, the sooner you can do that, the better, and then you have a lot of momentum around it. You can really decide if you want to commit to it and work on this more or put it on a shelf for a later date.

 

The realization that I think everyone needs to have about that latter option, putting it on the shelf, is that you can come back to it. It will surface back up in another piece of work or another idea at some point in your life. Having that ability to close off a chapter and move on is really, really important.

 

You can not have all these open threads. That is what I realized I was doing. That also encouraged me to really write more and to really think about what is the story, how are people coming to this and like when I show my work mates this, how are they going to react.

 

From now on, think about it, come up with something, write it or draw it, so you won’t lose any piece of the idea, you will be able to work on this and you will be able to improve it. As Apple did when Steve Jobs came back, they killed every product line the company was working on. For two years they had no product on the market whatsoever. All they had were a bunch of posters all around saying “think different” during this time, they were just thinking and thinking, drawing everything out, writing about it, redefining ideas and working on them until they came up with something to reborn the company.
–  Alex Maluquer

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

Writing a Persuasive Ad Copy That Leads to Steep Profits

An incredible concept, flamboyant design and transparent execution are the major ingredients of a recipe to create top-notch ad copies. The journey to a successful ad campaign does not stop here, as David Ogilvy says, “I want you to find it so interesting that you buy the product.” This prologue by the world renowned advertisement expert certainly targets the obvious objective of creating creativity.

Advertising is one medium of communication that would never go astray! Ads that convert have the strength to excite the audience, invigorate their purchasing senses and compel them into converting. It is a process of transforming the choice of a monotonous, unaware audience into something that serves mutual interests of both sides.

Composing a Flawless Ad Copy!

To understand what it takes to execute a successful ad that converts, one needs to be well-read on the scope and subjectivity of advertising, as well as well-informed on the latest trends that constantly refresh the need to advertise.

Read the following three steps about how to write a persuasive ad copy:

Line 1 – Headline

It should be simple, yet compelling! Headlines are supposed to hold cliché to make way for a strong main text later. Mainly, people are aware on this aspect of advertising; however, writing witty and sensible headlines is where they lack. Incorporate keywords in the headline that target your objectives in such a manner that they sound like addressing the core needs of the audience. This means that you should search the right keywords before you begin writing the ads. Headlines that fail to do so are not able to resuscitate even with a strong tone in the text.

Line 2 – Main Text

This is the brief moment where you get to engage with the customers, which means elaborating the content of the headline tactfully! Potential customers are constantly looking for the right description of their desired product. While you write an ad copy, avoid all-caps as it sounds like employing a narrow approach to thrust your product over the customer. Instead, capitalize the initial letters of all words, which is more perceptive. Mention a “fact” and its “solution” to create desirability for the product. For instance, include statements that address these questions: How will the product be of benefit to the customer in the wider scheme of things? How quickly will the product address the needs of the customers? Use clichés like Top Selling, Incredible, How To… because they work.

Line 3 – Call to Action

This is your final call to action to persuade the readers to pay attention to your ad seriously. Tell them about an exclusive offer or benefit they might miss in case they do not avail your product. This can be a short term discount, free shipping for limited time period, gift vouchers, 1 free on 2 purchases, etc. Also add any clear and concise benefit that should persuade the customer to purchase your product.

Advertisement Quality

An advertisement, as mentioned earlier, should execute quality invalidate skepticism of the vigilant consumer. Hype and sensational ad campaigns are short-lived due to their inconsistency, which absolutely narrows the customer base. However, keeping in view the competitive playfulness, brands need to employ “positive hype” to pull the right customers.

For instance, you manufacture a range of beauty products and your recent product is a cream that helps get rid of wrinkles. Do you think adding a line that goes, “Use ABC beauty cream to get rid of wrinkles overnight,will convert? Even if the rest of the ad copy is written impeccably, usage of submissive phrases that ensure “authoritative proof” and “undeniable confirmation” have done the disaster already! Even an average Joe wouldn’t take it seriously. Instead writing “Use ABC beauty cream to get rid of wrinkles in less than 15 days!” will be able to strike a chord and get the viewers attention.

Pay Attention to Your Customers

Nothing would be more appropriate to quote here than what the advertisement expert David Ogilvy said “The customer is not an idiot – she is your wife”. To be precise and straightforward, this means that consumers are in a rush and thus, they learn quickly. On an average, people in the U.S. are deluged with 3,000 different forms of ads everyday! Do not write ad copies that are designed and executed poorly. Making claims and splurge of false proofs has never been a prudent tactic to adapt. As a successful ad campaigner, take your time to understand the worth of the product collectively and then have the luxury to prove your claims.

Learn to Manage True Claims

Strengthen your groundwork to promote the credentials of your product in the right manner. Tell your customers the incontrovertible proofs in the main text simply yet strongly. True claims presented in the right way can do wonders and have a spellbinding affect over the prospective customer. Provide clear, lucent product description with less hype to allow customers assume some benefits on their own. And this is the best way to create affirmative hype about the claims of your product. Craft the best possible lines to garner the required attention in less than two minutes.

Proof Read and Revise

Proofread and revise your ad copies thrice before you finally put them to action. This will not only make them error proof, but will also help you make worthy changes. Many times, minute changes help deliver brilliant ads. Try visualizing your ad copy from the audiences’ perspective and you will come up with some interesting and surprising changes to make.

In addition to the aforementioned guidelines, you should look out for what makes your competitor convert more ads. Find out what helps them convert their products into revenue generating products and later into powerful brands. Online ads have a slightly diverse impact on the minds of the audience as the internet is louder and contains more indirect distracting elements. Another factor to keep in view are the direct distracting factors coming from your competitors.

Crafting your product ad copy takes a long route. You will have to understand what your customers need and what you have to offer them rather than just creating stupendous, creative ads. Creativity and shrewdness go hand in hand to let your ad copies convert into steep profits straightaway!

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

Raising Money or Not?

That is a tough question when you create your business and there a few things you have to take into account.

You need to go into the fundraising process with why you want to raise money and what you hope to do with it. And a lot of times businesses will go and raise money right off the bat with the expectation that that is a really big success metric to feel like you are going in the right direction, and sometimes it will be too soon.

So, at the very beginning, having time of really just pure incubation, trying lots of projects, trying this, trying that, seeing what worked, building it, launching it the next day, improving it based on feedback, that flexibility you might not have had if you had raised money from investors with the specific idea. And then if you would like to change it they would freak out about that. So, there is a balance there in terms of how long you want to stay bootstrapped.

Another approach has to do with customers needs; if you have paying customers already and real market knowledge and you realize that your product could change people’s businesses and their lives, then, go for it and raise money. So, if your customers demand these features, they really want these things to be built, they tell you that they would pay for it. In this case, you need to accelerate the problem solving cycle to give them that you wanted to achieve their business goals.

Why raising money from a Venture Capital Firm instead of taking a loan? I would say going to a VC because if you want to put all eggs in one basket and put a big bet on this and you have gotten enough validation that you feel comfortable doing it, just go for it. It is important to note that venture capital firms usually provide a lot of value in terms of experience, since they have done it before and they have a lot of great connections and a lot of areas where the company’s founders don’t necessarily have experience or connections.

Sometimes, depend on the kind of company you are creating you need someone behind you, somebody backing you to give you some level of credibility to the clients you are going to target. A venture capital firm helps you providing a bit more recognition and visibility to your project. In this case, raising money makes a lot of sense.

In conclusion, the key is knowing exactly what you want to do and what company you want to create, take a deep breathe and think about it. After all, it doesn’t work the same way with all kind of businesses.

 

– Alex Maluquer

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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9 Tips to Make You a Better Copywriter

To become a great copywriter means to become a great researcher.

“It takes about 90 days to do all the research required to create a great ad“ – David Ogilvy

You need to understand that there’s no free ride in copywriting. You can get lucky once in a while, but why do you want to risk a loss? This advice alone will save you thousands of dollars.

You should consider using  these tips when writing an ad:

1. Be Descriptive

2. Focus on Your Customer’s Fears

3. Focus on Your Customer’s Aspirations

4. Focus on Benefits

5. Focus on Results

6. Help people for free ( Give them at least one good free advice)

7. Be Honest

8. Be Unbiased

9. Use “Emotional Value” Words (Boost, Insider, Overcome) or Phrases (i.e. Burn Your Fat Now)

You must also be able to work sympathetically with creative people if you need to talk to them, most of whom are stubbornly allergic to research. Above all you must be intellectually honest. A researcher who injects bias into his reports does awful damage.

Most small companies or business individuals don’t have time to do the proper research to create good ads. Because of that you have a huge potential to be the top 10% in advertising. Unfortunately, most people don’t understand the simple principle of research.

Here’s an example of one of the most successful ads that I have seen works like a charm. This is an ad that has been working for years and making money to folks at www.maxworkouts.com :

clip_image001

In conclusion, I want to reiterate. Do your “homework” well since it is vital to your success.

 

Good luck.

– Eugene Dmitri

http://www.richbuthappy.com

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

Branding Relevance or How To Eliminate Your Competition

According to marketing branding guru, David Aaker the branding relevance explains why someone is rising and someone is declining.

In brand preference competition you win because your brand is preferred over the other brands.

In brand relevance you win because the other brands are not even considered.

Major changes occur when somebody creates a new category or subcategory. New entrances are more likely to evolve theses new categories or subcategories and taking into account that new products success is correlated with differentiation and if we believe that differentiation is correlated with the existence of new categories or subcategories, is further evidence…so, how do the companies do it?

5 quick observations to achieve the brand preference.

Ideas come from everywhere.

A) You can ask customers to improve or observe customers how they behave.
As Marrriot did some years ago when they were observing for 6 months how business people behaved in their lobbies, after that they completely redesigned their lobbies.

You can be a customer:
Zappos started because his founder had problems finding shoes of his size.

You can partner with a customer:
As P&G did with Wal-Mart, they have been 20 years working together studying logistics, accounting, warehouses and they created a whole new subcategory in the packing goods category.

Technology:
Dreyer´s created a creamy low fat ice cream thanks to technology.

Design:
For some people become a must have.

CEO vision:
Like Henry Ford (Ford Co.) or Ted Turner (CNN).

B) Timing is everything.

You got to have the market, the technology and the firm all ready at the same time. Steve Jobs created 6 subcategories in 10 years. People think it was his vision, and it was, but more important was timing.

Ipod was introduced by Sony 2 years before Apple did. Sony had the vision but not the timing because at that time, those players could only hold 16 songs, it was too expensive by that time and it had a complicated download system.

C) Become category or subcategory exemplar.

The exemplar brand represents category or subcategory and because it represents the category or subcategory you can define this category not only initially but overtime. Also connects the brand with the subcategory. If you are the exemplar, automatically connects. Like Kleenex, people ask for a Kleenex instead of a tissue.

D) Create barriers to competitors

There are 3 kinds of barriers:

1. Execute over the top.

Zappos do not spend any money on Marketing, they devote all to the 24/7 call center and the service is supported by certain values.

2. Continuously innovate.

Apple is a moving target and it is really hard to compete against this kind of company.

3. Go beyond functional benefits.

Panasonic is always on the top 10 or top 5 in Japan, the reason is their program “the most sustainable company”. They are attached to sustainability and people like if you are linked to this kind of social concerns.

E) Look at underserved segments.

Nintendo allowed Sony and Microsoft go after the heavy user, the young male that like graphics, violence and high speed…

And Nintendo decided to target moms, children and family to get involve at the same time and do something completely different. Educational stuff.

In conclusion, brand relevance is also a threat as well as an opportunity because if you no longer make what customers are buying, you are going to fail.

Brands need energy to keep going and keep reinventing them. You need to energize your business either attaching your brand to something like social concerns companies or by creating new categories or subcategories.

– Alex Maluquer

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

 

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Ads That Work — Lessons From Direct Response

Have you ever wondered if anyone watched any of those direct response late night infomercials on TV? When I was younger, thought it didn’t any money, and I thought that that was a waste of TV Channel’s time. Boy, was I wrong. Direct Response makes so much money that it makes even big companies jealous.

I never thought about it this way until I started reading David Ogilvy’s Ogilvy on Advertising and it all made sense.

Ogilvy’s research on direct response marketing shows:

– General advertisers use 30-second commercials. But the direct response fraternity have learned that   it is more profitable to use two-minute commercials. Who, do you suppose, is more likely to be right?

– General advertisers broadcast their commercials in expensive prime time, when the audience is at its peak. But direct response advertisers have learned that they make more sales late at night. Who, do you suppose, is more likely to be right?

– In their magazine advertisements, general  advertisers use short copy, but the direct response people invariably use long copy. Who, do you suppose, is more likely to be right?

Note: The third example applies to blog posts. You can write a long copy and post it on your blog and have a link to a page where you can sell something. It’s way better to write a long descriptive wanted blog post than a small ad with words BUY [something] HERE.

 

Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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How to Write a Good Ad Copy

You Need to Pretend You are a Customer for A Moment

It will help you recognize a big idea if you ask yourself five questions:

1. Did it make me gasp when I first saw it?

2. Do I wish I had thought of it myself?

3. Is it unique?

4. Does it fit the strategy to perfection?

5. Could it be used for 30 years?

You can count on your fingers the number of advertising campaigns that run even for five years. These are superstar campaigns go right on producing results through boom and recession against shifting competitive pressures, and changes of personnel.

According to David Ogilvy ”sometimes the best idea of all is to show the product with –with utter simplicity. This takes courage, because you will be accused of not being creative”

 

Like Your Product

Learn How to Like Your Product. Make the Product the Hero. Whenever we can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers. I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign it has been because the product did not interest me.

Your ad is useless if you don’t like your product, because you can’t explain how cool it is to have what you sell.

 

Do Your Homework

You don’t stand a chance of producing successful advertising unless you start by doing your homework. This is the hardest but the most important thing to do. It is extremely tedious, but there’s no substitute for it.

1. Study the product you are going to advertise. The more you know about it, the more likely you will come up with a big idea for selling it.

2. Look at what kind of advertising your competitors have been doing for similar products and what success they have had.

3. Do research among consumers. Find out how they think about your kind of product., what language do they use when they discuss the subject, what attributes are important to them. And most importantly, what promise would be most likely to make them buy your brand? If you can’t afford somebody to do the research for you, do it yourself. Informal conversations with housewives can sometimes help a copywriter more than formal surveys.

Positioning

Ask yourself two questions.

1. What does your product do?

2. Who is it for?

You need to answer those questions to position yourself on the market in the right place. Position your product in an unmet niche that has an large audience.

Repeat Your Winners

If you are lucky to get a successful advertising, repeat it until it stops selling.

Differentiate

Most of the time your product is no different from anyone else. It’s your job to make it unique in your advertising.

“A problem which confronts agencies is that so many products are no different from their competitors. Manufacturers have access to the same technology; marketing people use the same research procedures to determine consumer preferences for color, size, design, taste and so on. When faced with selling ‘parity’ products, all you can hope to do is explain their virtues more persuasively than your competitors, and to differentiate them by the style of your advertising. This is the ‘added value’ which advertising contributes, and I am not sufficiently puritanical to hate myself for it.” – David Ogilvy

Don’t Over Hype The Value of Your Product in Order to Put Down Your Competitors’ Products.

If you and your competitors all make excellent products don’t try to imply that your product is better. Just say what’s good about your product – and do a clearer, more honest, more informative job of saying it.

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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How to Write an Ad That Converts

Modern marketing has changed a bit in the past 50 years, but the core of it hasn’t  changed much. David Ogilvy is  a great example to demonstrate the point.

1. Message.

“I do not regard advertising as entertainment or art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy

Sounds very simple, but most advertisers don’t make it easy for their customers to buy their products. Even some big companies don’t realize that they have to be straight to the point when they are designing an ad. Unfortunately, they mislead customers and forget why people came to look at their ad in the first place. Also, they get carried away with creativity and graphic design of their ad, write cute slogans and think that people will think about the ad and understand what they mean. Sometimes being cute works but most of the time it doesn’t. The truth is you have a few seconds to catch people’s attention and sell them something right there and then and not a second later.

Give people the results and benefits they are expecting right away. Be direct and simplify your statement. For example:

  • Lose Weight Now!
  • Stress No More! Read the Book About How to Stop Stress Now!
  • Tired of Insomnia? Get Sleep Tonight!

2. The second most important point is to use the right appeal for your ad. Make sure that you don’t over design your ad. When people say things like “your ad is beautiful”, your ad probably looks too good graphically or too sophisticated for your customer’s eye.

3. Do your research. Sometimes it takes a week or two to do the proper research. Doing the research right and delivering the wanted information can multiply your customers instantly.

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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Ran Out of Ideas on What to Make Videos About?

Here’s a Trick You Can Use to Choose What to Make the Video About.

Today I’m going to teach a very important trick that took me a while to figure out.

If you run out of ideas on what subject you should make videos about, use this trick.

Find popular articles and make videos out of them. (It’s like transcribing but backwards.)

Note that when you choose the articles make sure that your audience wants these videos. Ask your audience what is the biggest problem they have. And they will tell you exactly what they are looking for.

That alone can boost your traffic immediately.

Then, of course, you can make a video broadcast with sites like Traffic Geyser and show up on every big video site like YouTube, Vimeo, Yahoo Videos etc.

Then, to make it even more powerful, put a link to your website in the description of your videos. It will help you with SEO and bring you new traffic from the video sites.

So, find the articles and make videos out of them! Good luck! 🙂

Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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Interview People in Your Industry & Increase Profits

One of the easiest ways to jump start your business is to interview a professional in your field. By interviewing a knowledgeable person you are adding more value to your product and yourself as a creator of the product. Advantages are limitless. You can publish the interview in your newsletters, articles, books, trainings and courses.

Even though it’s better to interview a famous person, the truth is that any professional in the field will do just fine. I’m a big fan of Tim Ferris’ book the 4-Hour Week. In the book he demonstrates how you can easily interview a famous person. However, whether they’re famous or not, they will give you a big value.

I have seen a lot of entrepreneurs making 8-figure income. A great example would be Tony Robbins. In the past couple years he has interviewed a lot of famous business people  and entrepreneurs. Then, he published the interviews on DVDs. That has brought him millions of dollars in sales.

The best of it all that it is not very hard to do. My take on this is that you don’t have to interview a very famous person to use it in your content. As long as your interviewee is knowledgeable and they bring some great information to the table, you will raise your value in your customer’s eyes.

Here is a step-by-step technique that you can use to get someone to interview quick:

  1. Go to Amazon.com
  2. Find the category you are publishing your material in. (For example, “gardening”)
  3. Write down the authors that you think are good to complement your material
  4. Contact them. (It’s very easy, you can Google their name and find their email, facebook, webpage, etc)
  5. Set up an interview. (Tell them that you would like to use their material for their exposure)

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

 

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Interview People in Your Industry & Increase Profits

One of the easiest ways to jump start your business is to interview a professional in your field. By interviewing a knowledgeable person you are adding more value to your product and yourself as a creator of the product. Advantages are limitless. You can publish the interview in your newsletters, articles, books, trainings and courses.

Even though it’s better to interview a famous person, the truth is that any professional in the field will do just fine. I’m a big fan of Tim Ferris’ book the 4-Hour Week. In the book he demonstrates how you can easily interview a famous person. However, whether they’re famous or not, they will give you a big value.

I have seen a lot of entrepreneurs making 8-figure income. A great example would be Tony Robbins. In the past couple years he has interviewed a lot of famous business people  and entrepreneurs. Then, he published the interviews on DVDs. That has brought him millions of dollars in sales.

The best of it all that it is not very hard to do. My take on this is that you don’t have to interview a very famous person to use it in your content. As long as your interviewee is knowledgeable and they bring some great information to the table, you will raise your value in your customer’s eyes.

Here is a step-by-step technique that you can use to get someone to interview quick:

  1. Go to Amazon.com
  2. Find the category you are publishing your material in. (For example, “gardening”)
  3. Write down the authors that you think are good to complement your material
  4. Contact them. (It’s very easy, you can Google their name and find their email, facebook, webpage, etc)
  5. Set up an interview. (Tell them that you would like to use their material for their exposure)

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

 

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Reverse The Risks of Your Customer And Sell More

You walked into the TV store and the day after you bought your TV, it stopped working. What would you do if there’s no warranty? Yes, you wouldn’t buy the TV in the first place. So many businesses expect their customers to buy their products and…for some reason they just can’t make a sale.

What if we just reversed the risk of your customer? Let’s say you are selling an e-book. And we said: 100% Money Back Guarantee and the Product is Free For You to Keep.”

What would your customer not like about that? They get the money back and keep the product.

You might ask, why do I need to take such a high risk of losing money? If everyone takes a refund and I don’t make any money, then I might as well close down my business.

The truth is that you will have around 10% refunds in any business. It’s very common that every product can’t be for everyone. The good news is that you get to keep 90% and you are making  great profits.

The majority of customers that ask for a refund are genuine. If you are selling an informational product the reasons might be:

  • Reader felt that the e-book was too easy or too advanced for them
  • Reader had a problem with downloading the e-book (or similar)
  • Reader was looking for different information that is the e-book

You can tell that many of the customers are genuine from the way they approach the refund. From my experience the refunds are insignificant to worry about considering that your sales double or triple.

By having a strong guarantee you will come across as an authentic business person that people can trust. When you take the risks on you, people are less skeptical and your offer becomes more tempting.

And the best part of reversing the risk of your customer is that you increase your profits tremendously.

Reversing the risk could work in any type of business. Here is an exercise that you can do.

Imagine you are the customer and ask yourself these questions as a customer:

  1. What can you do for me as a business?
  2. Why should I buy your product or service?
  3. I have many choices. What advantages can you give me?
  4. How are you better than your competitor?

 

– Eugene Dmitri

http://www.richbuthappy.com

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

Results-based Marketing or Hope-based Marketing?

Have you ever heard someone say, “Oh man, I have such a  great idea. If I just could make it work I would be a millionaire” ? I mean, seriously?

There are 2 different types of marketing that you need to remember:

  1. Hope-based marketing
  2. Results-based marketing

I meet people everyday that say that THEY have a great idea…  If you are guessing about your business it’s a 50-50 chance of succeeding. STOP that right now! That’s hope-based marketing.

So what about the results-based marketing? It’s way easier than you think. It is so much easier to know what people want than playing a guessing game.

Here is my golden 2-step formula that has worked for me:

  1.  Ask your prospect what is the biggest problem that they have.
  2. Deliver the result.

That’s it. Simple, right? Ok, I’ll give you a real example, so you can get a hold of it.I went to www.tide.com the other day and here’s the perfect question they asked right on the home page: “What is your #1 laundry challenge? (Choose one): 1.Dingy Whites 2. Tough Stains 3. Odor Elimination 4. Clothing Care ”

All you had to do was to click on one of the 1-4 pictures and they would know the result you are trying to get. do you see what I mean? They survey people to find out exactly what you are looking for as a customer and they will work on it and deliver it. Brilliant. Yet, it’s so simple.

tide1

How to Write a Compelling Story For Your Ad

Find something interesting about your day-to-day life. However, don’t bore people with information that is not evolving into something interesting. For example, don’t talk about how you created a website and then get into the depth of HTML language. It’s too technical, complicated and boring. Unless your course is about HTML don’t bore people to death. They will leave and never come back to you again.

You can find something interesting that happened in any ordinary life. If you have something very strange happened to you it’s a plus. And in the end of your story, teach people something..

For Example:

Recently, I had to take a flight from Czech Republic to London for an important meeting with a major publisher. It was a very important meeting and I couldn’t reschedule it. It meant everything for me.

Now, here I am at the airport, ready to go, standing in the check-in line. I step forward and reach into my inside jacket pocket for my passport. My passport is gone. I can’t find it. My heart sank, “If I miss this meeting it will ruin the deal.” Where is my passport?

Putting on my best acting performance, I handed the agent my European ID card. He asked me for my passport. I said I didn’t bring it. He called a security agent over and he took me into an interview room. For twenty minutes he questioned me, checked his computer, and went in and out of the room. I was really starting to freak! Then suddenly he walked back in and allowed me through. Now with my heart in my throat I started running like a rabbit and by the skin of my teeth I made the plane.

My passport was in the inside pocket of the jacket I change from to the one I was wearing. Duh! The moral of the story is: Spend more time reviewing the important things and focus on your outcome.

The moral of the story: You have to thoroughly prepare and concentrate on what you are doing and not forget about the little details. You could forget just one little thing and you might screw it all up.

The example might not exactly represent what you want to say, but if you can draw people in and teach them something, they will connect with you and imagine they were there with you!

The steps for a compelling story:

  1. Find something interesting happened to you.
  2. Write a touchy story about what could have happened if you have failed. Or maybe, how bad things were when you did fail.
  3. Teach them something from your story.

Ok, now I will give you some examples that you can use  in the 3 biggest mega niches online: Dating, Health & FItness and Business & Money.

  • If your product is about DATING, you could mention that you have failed your relationship and how you learned how to treat your future partner the right way.
  • If you teach people HOW TO LOSE WEIGHT, you can write about how you (or somebody you know) got really overweight and how you learned how to choose the right food to eat.
  • If you teach people HOW TO MAKE MONEY. Write about how you lost of all your money and you learned the hard lesson on how to invest your money the right way.

The last thing I would like to mention is that try to be as honest as possible and create truthful stories as it is very important for your customer, because you want them to buy products from you in the future and if you keep a good record with them by telling the truth they will love you and come back for more.

Warm Wishes from London!
-Eugene

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6 Top Sales Secrets: Sell People Their Dream!

The secret of making HUGE money is to sell your customers exactly what they are looking for.

I recommend that you forget about what you think people need. This is not how it works.  It is very counterintuitive. You might not like what you read, but the truth is that people really don’t care about who you are, what you look like and what you think. You customer cares about is what you can give them and  how it’s going to benefit them. Customers don’t care about your name nor your picture on an ad. They want results.

So, here are the most important rules to remember:

  1. it’s not about you, it’s about your customer. Take yourself out of the equation.
  2. Ask your customer what they want and create a product based on their needs. Don’t guess what the customer might need. Ask them, they will be happy to tell you.
  3. Get deep into your customer’s head and try to figure out what the problem they have and try to solve it for them.
  4. Understand their problems better than they do. Learn as much information as possible about their biggest problem.
  5. List the benefits and results, when you write your sales letter. The biggest mistake you can make is to write features that most people don’t even understand. Write about the results they are going to have and how it’s going to benefit them.
    For example, if you are an Internet provider and you sell internet, you could say:
    Get Internet at home. 10 Mb/upload speed and 20 Mb/download speed only $9.95
    OR
    Get Internet at home and connect to your friends and family on Facebook in no time for for only $9.95 a month!
    The 2nd example talks to your client on  a very personal level. You could still list features but the second headline is so much more powerful because it’s talking about the specific result people are looking for.
    Try to understand what the customer is thinking and what result they would like to get.
  6. Spark curiosity and attention and motivate people with the power words. Don’t be boring.
    For example,
    – Find out How A High School Dropout Became the Youngest Boss at Apple.
    – The One Text You Should Never Send A Guy (Cosmopolitan Magazine)
    – 10 Sneaky Ways to Lose 30 Pounds and Eat Your Favorite Food.

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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Million Dollar Headlines In 10 Seconds

Rules to remember

If you are stuck at creating headlines and you got a problem with coming up with fresh and catchy ideas for headlines try a few tips that might just do the trick. The headlines should be very catchy. I’m going to give you some catchy formulas that will grab  your reader’s attention. Here are 5 Tips the you should never forget about.

  • It’s very important to use power words in your headlines. Power words are the words that draw the reader in when they read a headline. The headline is more important than your ad copy or article.
  • Talk to your reader as if you would talk to a real person. In fact, talk to them as a friend in a sincere way. In the end they will appreciate you being authentic.
  • Talk to your reader more about them and not about yourself. Connect with the customer. For example, compare these:
    I have 40 years of experience and I know I can help you.
    OR
    Get Rid of Snoring Now!
  • Talk about the specific desirable outcome they are looking for. Be honest and only say something that you can deliver.
    For example: Lose 10 pounds in 30 days.
  • Spark curiosity.
    For example: The secrets that rich marketers don’t want you to know.

7 headline formulas that get instant results.

Now I will introduce you to 7 formulas that you can turn into a powerful headline instantly.

1. Get [Something / Solution] NOW!
OR GET RID OF [Something / Problem] NOW!

  • Get Quality Sleep Now!
  • Get Rid of Depression Now!
  • Get Rid of Credit Card Debt Now!

2. THE SECRET OF [Blank]

  • Find Out the Secrets the Rich Don’t Want You to Know
  • The Secrets of Successful Stock Brokers
  • The Secret to a Healthy Body

3. GET SPECIFIC NUMBERS AND RESULTS IN A SPECIFIC TIME

  • Lose 20 Pounds in 10 Days
  • Get Great Abs in 3 Months
  • Learn How To Write Songs in No Time

4. [Number] TIPS ABOUT [Blank]

  • 5 Tips About Writing Great Headlines
  • 7 Tips for Better Workout
  • 5 Tips for Desirable Search Engine Ranking

 

5. THE EASY / LAZY [Blank] TO [Blank].

  • The Easy Way to Get a Girlfriend
  • The Lazy Way to Make $100,000 per Year
  • The Easy Solution to Your Debt

6. YOU DON’T HAVE TO BE [Somebody/Something] TO BE [Desired Somebody / Something]

  • You Don’t Have to Be a Rocket Scientist to Make 1 Million a Year.
  • You Don’t Have to Be Rich to Qualify For A Loan
  • You Don’t Have to Have a Degree to Make Money Online

7. HOW TO…

  • How to Make Money in 5 Easy Steps
  • How to Lose Weight Using a Simple System
  • How to Learn English in 30 days

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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Sales Letter That Sells – Think From Your Customer’s Prospective

What if I told you a secret. What if you could get into your customer’s head and tell them to get online and buy your product… Well it’s not exactly like that but you can get pretty close to that.

Ok, let’s imagine you have a customer John. He is 35 years old and he works as a manager in a midsized advertising company in San Francisco. He would like to make more money and stay home with his wife, two kids and his dog. His wife doesn’t like when he comes late from work, because the company has audits and late meetings. His desires are to quit his job and make more money from the comfort of his home.

We want him to buy a course about how to make money online. So we have to write a sales letter based on his feelings and desires. Also we have to tell him how we can solve his problem.

Here are the 3 step-by-step formula on how to make your prospect buy your product by reading your sales letter.

  1. It’s not about you, it’s about John.
    Forget about what YOU think your prospect needs. Usually your opinions can not influence your prospect because they have a personal problem they’re trying to solve and you have to deliver them the result they are looking for. Read more about the Results-based Marketing on my blog.
  2. Think like John.
    Imagine you are your prospect and think exactly how your prospect thinks. Get in the head of your prospect. Imagine their life. Imagine their desires and problems just like we did above.
  3. Become John.
    If you are just like your prospect and you have the same problem just like your prospect, then you are a double winner.

I recommend that you create a product based on something what you would actually buy yourself and become John. This way you could exactly satisfy your prospect needs.

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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Sales Letter That Sells – Think From Your Customer’s Prospective

What if I told you a secret. What if you could get into your customer’s head and tell them to get online and buy your product… Well it’s not exactly like that but you can get pretty close to that.

Ok, let’s imagine you have a customer John. He is 35 years old and he works as a manager in a midsized advertising company in San Francisco. He would like to make more money and stay home with his wife, two kids and his dog. His wife doesn’t like when he comes late from work, because the company has audits and late meetings. His desires are to quit his job and make more money from the comfort of his home.

We want him to buy a course about how to make money online. So we have to write a sales letter based on his feelings and desires. Also we have to tell him how we can solve his problem.

Here are the 3 step-by-step formula on how to make your prospect buy your product by reading your sales letter.

  1. It’s not about you, it’s about John.
    Forget about what YOU think your prospect needs. Usually your opinions can not influence your prospect because they have a personal problem they’re trying to solve and you have to deliver them the result they are looking for. Read more about the Results-based Marketing on my blog.
  2. Think like John.
    Imagine you are your prospect and think exactly how your prospect thinks. Get in the head of your prospect. Imagine their life. Imagine their desires and problems just like we did above.
  3. Become John.
    If you are just like your prospect and you have the same problem just like your prospect, then you are a double winner.

I recommend that you create a product based on something what you would actually buy yourself and become John. This way you could exactly satisfy your prospect needs.

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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How to Choose a Product You Can Sell Successfully

This is not an easy one, yet it’s not that hard to choose a product that you can sell successfully! Let me let break down a few important points to take into consideration:

  • Abstract ideas vs Results
  • Quiz people on what they exactly want
  • Choose the product with a higher price tag
  • Choose a product in the field you enjoy and do what you love

 

Let’s go through the steps on how you can choose your product:

1. Abstract ideas vs Results

When you are choosing a product to sell, try ignore the products that are too broad or abstract. For example, if you like teaching people about money, don’t call your product Everything You Need to Know About Money. That is to abstract and people don’t know what you’re talking about. People get confused very easily. What would your customer think about what you’re selling? Do they think you are selling a product about investing? Or, how to save your money? Or economics? etc.

On the other hand, if you drill down and talk about a very specific and tangible result what people are expecting to get, you can deliver a product what people really want. For example, a book called 32 Tips & Techniques That Generate Over a Million in Sales would sound way better than the previous name of the product.

Now, this is not the final name of the product that we invent but we choose a niche in which we are going to develop our product.

2. Quiz people on exactly what they want

When you choose your approximate niche in the steps #1 quiz people on what they really want.

You can create a survey and send your prospects to a page where they can fill out information about what exactly they are looking for and what their needs and wants are. My favorite survey website is surveymonkey.com which is FREE and easy to set up.

3. Choose the product with a higher price tag

This one is not too necessary to worry about as the other points, however if you would like to make more money on your valuable time spent, I would recommend that you go after a higher price tag. The math is easy.  Would you rather spend one month creating a product that sells for $30 and makes 500 sales or a product that sells for $1000 and makes only 50 sales? The $30 product makes $15,000 and $1000 product makes you $50,000. Big difference, huh?

4. Choose a product in the field you enjoy and do what you love

The last but not the least point is that you should choose something what you love to do. If you don’t like your product and you care less about its development, you will simply make less money and most likely you will become unhappy. Moreover, if you don’t utilize your talents then you’re just wasting your time on something that you don’t like.

 

– Eugene Dmitri

If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.

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