Of course, I don’t believe dummies really exist. Anyone has a lot of room for improvement even in copywriting. Now, copywriting is not something that we can just set aside especially if you’re a business owner. For sure, anyone who owns a business need to make some informed decisions about their website, the business and how to approach your future online!
It is a fact that good copywriting can truly make the difference between a website that succeeds or fails. Excellent copywriting and skilled optimization is what puts your website over and above the rest.
In many ways copywriting for your website, is no different from other writing with a few exceptions. You may have the coolest widget out there, but if you don’t introduce it until halfway through your homepage – or paragraph – your visitors are gonna move on!
The fundamentals for good writing still apply for your website, but there are a few exceptions:
Most people are busy. If and when they are looking for something specific online, they don’t have the time or patience to go through a lot of extraneous text. Learn how to build value and create a sense of urgency right up front, and tell the reader what sets you apart. Develop an emotional connection with your online audience is also a big plus.
There are things that simply aren’t negotiable when it comes to copywriting, and that includes the most basic rules: Don’t start a sentence with “I” or “And”. Avoid run-on sentences. Check your spelling and avoid lengthy paragraphs!
Looks are everything
Visitors to the internet are used to scanning a page quickly to determine if it’s what they are looking for. Give them what they want, using clear subheadings and titles, an easy-to-read font, creative bolding within the text (sparingly, please) and links that are visible and stand out clearly just begging them to click!
Keywords, anchor text, and more keywords! Learn what they are and how to use them. Carelessly stuffing keywords throughout your text, however, will only anger the search engine gods, so learn how to optimize in a professional manner. Need help? Contact a good SEO firm and explain your website goals!
Call to Action!
A good business person knows that you’ve got to ask for the business! Strong calls to action on every page of your website are what make people move forward, so don’t mask them in too much verbiage! Make sure to be simple, clear and direct, with a phone number or hyperlink where they can reach you.
If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.