Do you know how important it is to write SEO articles and web content when you have an online business? Actually, you cannot do without it. Without optimizing your website and providing quality content, your online business is dead. Writing SEO articles is definitely your best shot in capturing the attention of your potential clients and in convincing these people that you’re somebody who knows your chosen niche inside out. It’s also one of the most effective ways in pulling up your page ranking.
What are the Important Elements of SEO Writing?
1. Keyword research. Always start the process by researching for the best keywords to target in your articles. Doing this is relatively easy with the use of keyword suggestion tools particularly those that are offered by Google. List down those keywords or key phrases that are very popular among your target audience and those that are closely related to the products and services that you sell. However, keep in mind that the more competitive a keyword is, the more difficult it is for you to get your articles to appear on the top 10 search page results.
2. Learn How to Select Your Topics. It is important to be very creative when choosing your topics. You need to think about your readers when doing this and you need to make sure that they will love the things that you’re going to discuss. As much as possible, I would recommend that you relate your chosen keywords to the problems or goals of your target audience. It will also help if you offer tips list or how-to guides that will help these people in solving problems or doing tasks.
3.Know Your Number One Priority – Your readers
It is not recommended to write and optimize your articles all at the same time. To make the process as simple as possible, write for your readers first. What you can do is anticipate all the learning needs of those people who’ll read your articles. Do your best to ensure that you’ll be able to provide them with the exact information that they’re looking for. These people must consider your articles as something useful and something that is worth their while. Make your articles easy to understand and engaging. This is to make sure that your audience will read your articles until the end.
4. Optimize your articles. Once you finish writing your articles, the next step is to make them search engine-friendly. In able to do that, you must know the algorithms of search engines. These engines will index your articles and you have better chances of getting higher ranking if your articles contain just enough keywords and if you place them on certain locations where search spiders can easily see them. The best places for your keywords would be on your title, first and last paragraphs (preferably within the first 90 characters), and on your article body. It will also help if you use words that are closely related to your chosen keywords or keyphrases.
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