If you own a small business and you don’t have the resources to hire a professional copywriter for email campaigns, this means that you—or someone should try to create effective messages. The problem is it’s likely that you or someone else has no solid knowledge of what works and what doesn’t.
So if you’re a beginner here are 3 easy tips on how you can start with copywriting.
1. It is not enough to explain what you do.There is no point in explaining what you do unless you can also communicate why you do it better. Use your on line content to spell it out, so I understand exactly why I should buy from you rather than your competitor.
2. Write for one single reader.You should always have a target audience in mind when you start writing. A good trick is to write for an audience of one, and imagine that potential customer was in the room with you. What would you say to them? How would you say it? How do they feel about you? What are they looking for on your web site or from your product or service? Nobody ever went broke giving people what they want.
3. Don’t sound like everybody else.Many clients like to cut and paste copy from their competitor’s advertising or from overseas web sites. Apart from the fact that this might infringe copyright laws, it is often counter productive. If your reader thinks “they sound just like everybody else”, they have little reason to buy from you. Unique language expressing a fresh message can make all the difference.
The bottom line is you can be great at copywriting, if you try. Avoid the pitfalls of amateur copywriters by learning more about tips from tried-and-true professionals and practicing them.
If you would like to learn more about writing headlines go to http://www.writegreatads.com and sign up for my newsletter.