How should I price my product? $29 or $99?

Business is a game of margin, not volume.

Many people believe that you can make more money by dropping the price and selling a big volume. This is absolutely wrong.

There is a lot of research done on the subject. There’s a book that I love reading over and over called How to Sell at Margins Higher Than Your Competitors  by Larry Steinmetz.

As an example, Delta Airlines filed bankruptcy. Because it competed on the ticket price while the fuel costs went up it was inevitable. There are a lot of other companies that were in the same shoes.

But we can make it up in volume.

When business gets in trouble, there is always some “genius” that gives you a bright idea to cut the price and make it up in volume so you can stay competitive. This is one of the worst mistakes you can make.

Just to prove you wrong that cutting the price is bad, let’s do an experiment.

Are you wearing the cheapest shirt or blouse you could buy? Right now, are you wearing the cheapest clothes? Would you have bought it if it didn’t fit? What if it didn’t match your color, style, or what if it was not available? What about the shoes you wear?  Would you buy the cheapest shoes if they had spots on it?

If most of your answers are no, then most people do not buy based on price.

As a rule of thumb, I usually use this statement:

There is no limit to what people will pay for goods or services if they are properly presented in the right way in the right market and you deliver the right value.

Gene Dmitri

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Be Celebrity and Authority in Your Market Niche!

You have to position yourself as a celebrity in your market. This will multiply your effort you put in into your business. I learned it from Frank Kern who is great at being a celebrity without being one. He talks about how you can become a celebrity by being the best in you niche.

Make people talk about you and you will be famous.

How do you do that?

It’s all about what people you surround yourself with. Find some people in your industry that already established themselves. And get in the group of authority people that can help you by talking about you to their clients and prospects.

Here are a few steps that will help you to position yourself as a celebrity:

1. Construct a celebrity image by the well created video.

2. Get endorsements.

3. In the videos convey things that are interesting to your niche market.  For example, if Frank promotes freedom, he is showing  himself in the Volkswagen Bus, he’s going to the beach, he’s playing blues etc….

4. Create rather videos than PDFs. Because it is like TV and you can symbolize a celebrity in the video. It might sound too much Hollywood but that’s working in your favor.

5. Make the videos look like movies.

6. Then, connect with people that are higher authority, and eventually you will meet the real celebrities that will make you a celebrity as well.

Just the thought that this can work can change the way you do things.

Hope this opened a new prospective.

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#1 Content, #2 Quality

You have to deliver only the best quality. Period. No mediocre products, no mediocre content, no mediocre videos, no mediocre books. Just forget about that. I know a lot of people in the industry say that quality is not necessary, but try your best because it does help. People take you more seriously. But, don’t overdo it because there are people that try to make it SO perfect that they never release the product.

While I teach people to deliver the best quality possible, you need to concentrate on the content. It’s all about what people get out of your product.

So remember this:
#1 is content.
#2 is quality.

Even if you have the crappiest site in the world but if it’s information what people really want they will buy you stuff anyway. But if you have a quality site and have the crappiest product you won’t sell any!!!

But please do your best on the quality. There’s just too much competition. Moreover, you’ll double your income when you have a high quality site.

Gene Dmitri

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Easy Way to Get Into Your Market Niche and Become #1 in 2013!

There is a myth going around that it’s really hard to create a product nowadays and become the top authority in your niche. I must disagree. I do not deny that you still have to choose a niche that is not so competitive, but overall you should be able to become the top authority of your market niche.

I see that working in 2013 and I don’t see that going away anytime soon. Keep in mind that there is still hard work involved and there is nothing going to happen if you do mediocre job.

Here are the steps:

1. Find a similar(not exactly the same as you) authority figure in your market niche you are trying to become. You can also find a partner who you would complement with your product.

First see how you can help them. Make a free video for them or a free PDF report. In the video tell them that if they would want to find out more information they can visit your site. But don’t overdo it because the videos you give away to your business partner should benefit him or her as well.

Find only the best people in the industry (you can do it right on Google) and contact them. Usually they will consider you if you are trying to help them.

2. In the videos communicate with your prospects and pull them into your website with your irresistible special offer.

3. Once the prospects get to your site you need to sign them up to your list and work on the relationship between you and your potential customer.

4. Communicate, communicate, communicate. Don’t let your list go stale!

5. And now that you established the relationship with your customers you can sell them something.


Gene Dmitri

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USP or Unique Selling Proposition

USP or Unique Selling Proposition is possibly one of the most influential points out there that can change your prospect’s buying decisions and make them your CUSTOMERS.

Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: “Buy this product, and you will get this specific benefit.”

Here are examples of products with a USP:
1. Head & Shoulders: “You get rid of dandruff”
2. Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”
3. FedEx: “When your package absolutely, positively has to get there overnight”
4. M&M’s: “Melts in your mouth, not in your hand”
5. Metropolitan Life: “Get Met, It Pays”

Give people results. Give them what they need right now. Be very straightforward with people.

Find what urges and frustrations they have. They will be the motivators for your prospect to buy your product.

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The Demise of The Backlink

Warning: A lot of people may not agree with the ideas on this post regarding back-linking but here goes…

There was a time when Meta tags were considered essential in optimizing your blog or website. As you know, that’s gone a long time ago.

Most site owners included Meta tags with the same targeted keywords, like ‘fish food, great fish food, best fish food’ as well as infinite slogans telling the same keyword phrase. Loading a lot of Meta tags with keywords guaranteed that your site or blog will rank well. Then Google made changes and Meta tags are no longer useful as a component of SEO.

The same thing happened with reciprocal linking, such as linking to a site and that site linking back to you. Doing this means you both get a backlink therefore many people did this. The thing is Google does not place a lot of importance on reciprocal linking anymore.

In the past two to three years, people were so involved in building backlinks through anchor text, creating as many links as one possibly can and modifying the anchor text in order to get ranked. It is unfortunate that optimization technique was not only overused but abused.

A lot of blog and website owners took advantage of using ‘spammy’ SEO services that promise to build thousands of backlinks for a very cheap price. The main issue is that the backlinks normally come from ‘spammy’ or undesirable sites.

This led to the Panda and Penguin Google algorithm changes which were intended to take off spammy backlinks as a result over optimized sites were affected. Many website and blog owners are now complaining due to their site rankings falling. They have felt that their sites are being penalized for having a lot of backlinks. Actually, they’re not. What happened was they got penalized for having too many “spammy” backlinks.

It doesn’t stop there as there will be more Google algorithm changes that will take place over the next few months and the main focus is removing spammy backlinks. By 2013, backlinks won’t be too important in the algorithm that determines the position of your website in search engines.

The emphasis now shifts to the quality of your content. Yes, it is still about the content. People go online to look for solutions to their problems. They don’t care about theory. What they want is an action that can help them. People want to be told what to do exactly to fix their problems. Again, theory is nothing but trash to them.

Have you ever asked yourself: how many blog posts out there are about theories? You’d probably say, most of them. Now, how will Google determine great content? Do people stay long enough on your site? Do they view all of your webpages? How many people link to your content from their site? Are there people who would share your content on popular social sites such as FB, Google+ and Twitter?

These factors will be important so it pays to think about this as your backlinking method. Never overemphasize backlinks. If you do some things such as commenting or guest posting just to get a backlink, you might as well stop. Remember, to set up social site profiles because you want to share other people’s work.

Here are things that you can do:

1.     Social Profiles
Create accounts at the following:

These social sites allow you to add links to your site. Just don’t forget that these are intended for sharing other people’s work on these sites

2.     Commenting
Anyone can comment on blog posts but it is important you add to the conversation. There will be people who will read your comment and get an opinion of you. You are not writing just to get a backlink. If you do, think of it as a bonus.

After your comment is approved, add the blog post to your social sites like Google+, Twitter, etc.

3.     Guest Posting
The quality of your content is even more important when you do guest posting. If the content is not relevant at all they’ll just end up in the email trash.

4.     Your Own Content
Make content in the best way possible. It should be so good that people will want to share it as well as link to it. Don’t ever do anything with the purpose of just building backlinks. Focus on creating content and help people to solve their concerns.

Gene Dmitri

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Techniques to Improve Your Sales Letters Response

Whenever you send out promotional items, always include a sales letter to relay your product pitch. A well-written sales letter adds punch to the marketing of any business, large or small.

Of course, no formula can assure success for every letter. But there are time-tested tactics that can dramatically improve your chances. Here are seven of them.

#1 Start Strong
Starting a sales letter is not much different from beginning a print ad. You have to grab the reader’s attention and make him or her want to read more. You can do this with a headline before the salutation or with a strong first sentence.

If you use a headline, be sure that it makes sense to your reader. Nobody opens mail to be dazzled by creative verbiage. They want to know how to make more money, be more attractive, get ahead at work, and generally have a better life. Don’t labor over a creative concept, just get to the point quickly and clearly.

If you prefer a more formal letter, your first sentence will do the job of a headline. The same rule applies here. Choose clarity over creativity.

#2 Identify Your Reader’s Problem
There are countless formats for headlines and first sentences, including making an announcement, asking a question, or telling a story.

The problem/solution format is probably the most logical and straightforward approach. Remember people buy products or services to solve their problems. Knowing your reader or audience is very important in order for you to state their problem and provide a solution. Simple as that.

#3 Emphasize the Benefits
People wanting a widget do not care that your widget comes with five thingamabobs however he is interested in how those five thingamabobs takes the place of five other expensive doodads to save him money and make his work easier.

Relate everything to your reader and his or her needs. Talk benefits, not features.

#4 Come Up with a Strong Offer
Just as people buy solutions rather than products, they also accept offers rather than purchases. If you’ve done a good job of showing the reader all the benefits of your product or service, you have to make a strong, fair offer.

For example, people don’t buy 12 issues of a magazine, they accept an offer of 45 percent off the newsstand price. People don’t buy a pair of glasses, they accept an offer to buy one and get one free. Your offer isn’t your price … it’s your special deal.

#5 Tell Your Reader What to Do Next
Your readers may be intelligent, but don’t assume that they’ll spend even a second wondering how to accept your offer. If you want the reader to call, say so. If you want your reader to fill out a reply card, give direct instructions to do it.

Every good salesperson knows you have to ask for the order. A sales letter is no different. If you want the reader’s business, ask for it. And forget the fancy, teeny type … make your phone number big and your address easy to read. And use a serif typeface no smaller than 10 points.

#6 Make it Easy to Respond
If you have written a strong, benefit-packed letter that convinces the reader to try out your product or service, for sure they will try to reach you. The problem is when you’ve forgotten a return envelope or there’s no phone number this will lead to lost in sales.

The more options you give your reader, the easier it is to respond  and the more sales you’ll make. Include phone numbers, addresses, reply cards, coupons, order forms, return envelopes, and anything else that makes it easy to say “YES” to your offer.

Gene Dmitri

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Copywriting Tips for Beginners

If you own a small business and you don’t have the resources to hire a professional copywriter for email campaigns, this means that you—or someone should try to create effective messages. The problem is it’s likely that you or someone else has no solid knowledge of what works and what doesn’t.

So if you’re a beginner here are 3 easy tips on how you can start with copywriting.

1. It is not enough to explain what you do.There is no point in explaining what you do unless you can also communicate why you do it better. Use your on line content to spell it out, so I understand exactly why I should buy from you rather than your competitor.

2. Write for one single reader.You should always have a target audience in mind when you start writing. A good trick is to write for an audience of one, and imagine that potential customer was in the room with you. What would you say to them? How would you say it? How do they feel about you? What are they looking for on your web site or from your product or service? Nobody ever went broke giving people what they want.

3. Don’t sound like everybody else.Many clients like to cut and paste copy from their competitor’s advertising or from overseas web sites. Apart from the fact that this might infringe copyright laws, it is often counter productive. If your reader thinks “they sound just like everybody else”, they have little reason to buy from you. Unique language expressing a fresh message can make all the difference.

The bottom line is you can be great at copywriting, if you try. Avoid the pitfalls of amateur copywriters by learning more about tips from tried-and-true professionals and practicing them.

Gene Dmitri

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Compelling Copywriting

In case you are the person writing for your email campaigns, it is necessary that you know how to write compelling copy. If you are new to copywriting then investing in enhancing your copywriting skills is important.

The following copywriting tips are ones that you need to understand well. Keeping these “commandments” in front of you when you write will help you to create compelling copy that will engage your readers.

Understand and Know Your Audience
Who is this email going to? Imaging the “average” person on your list. Give them a name, even. Think about what their day is like. Think about what is important to them. What are they passionate about? How old are they? What products or services have they purchased from you in the past and why? The more you know about the audience you are writing for, the more targeted and relevant your copy will be.

Find Out Your Value Proposition
In order to determine your value proposition, ask yourself the following questions: Why should your customer buy your product or service? What’s in it for them? Why is your product better than the one down the street? What are your key differentiators?

Make a Great Headline
If the subject line gets your reader to open the email, then the headline gets them to read further. Consider using some of the words from the list above for the headline. Your headline needs to grab readers with an obvious “what’s in it for me” message. Here’s a question to ask yourself: “What if they only read the headline?” Will they know enough about you and what you offer?

Do Not Use Weasel Words
When writing headlines, subheads, and body copy, don’t use words that avoid a direct command, a.k.a, “weasel words.” These include may, maybe, hope, wish, try, but, could, perhaps, and strive. Instead use words like “will” and “can” to describe what your product or service will or can do for your reader.

Never Use Passive Voice – Write in the Present!
Passive voice weakens your message. It’s best not to use. Look at the  examples below:
“Our school was selected to receive an award” vs. “Our school received an award”
“We have had 10 new products arrive.” vs. “10 new products arrived.”
“5 new designs were made.” vs. “We made 5 new designs”

Gene Dmitri

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Understanding SEO Copywriting

The truth is helping a client’s page achieve top rankings isn’t quite as simple as writing great content and then sitting back to watch the page climb SEO rankings. On the contrary, SEO is a an ever changing art. In addition to SEO being a complicated concept that would be impossible for us to talk about in a  completely in a single article, but if you start slowly, you should be able to master the basics in no time at all. Below you will find some basic truths that can help you (and your clients) understand why SEO is not nearly as straightforward as you might think.

1. It’s not just about keywords.

You should be aware that keyword stuffing is bad for SEO, but it bears repeating. Many people remember “the good old days” of SEO where improving a site’s rankings was supposedly as simple as repeating your target keywords enough times to convince the search engines of yesteryear that your page was relevant to the search terms. As a copywriter, it’s possible that some of your clients will pressure or even order you to use those outdated methods.

These days, though, if you use such tactics, you’ll often find that your page has terrible rankings or has even been filtered out as spam. Keywords are still important, but there’s a right way and a wrong way to employ them. The right way involves finding a balance between a believable number of carefully chosen keywords and informative content. The wrong way is keyword stuffing.

2. Linking properly is more important than most people realize.

Linking, as the very basis for the web itself, is vitally important to improving a page’s rankings. Not only will linking to other people’s pages boost their rankings, but it will help to improve your own rankings as well. Links help to build your site’s legitimacy in the eyes of search engines, but it’s important to link correctly.

For example, the pages you’re linking to need to be relevant both in terms of content and in terms of the keywords you highlight for the hyperlink. Trying to drive traffic to a friend’s blog entry on cars, for example, by hyperlinking the words “apple pie recipe” will not only annoy your readers, but it could also cost you some legitimacy in terms of SEO.

Other tips for linking include the following:
Don’t do it too often. If you include too many links, your readers (and the search engines) will think you’re spamming them.
Don’t just link to another site’s homepage. Linking to interior pages (specific blog entries or product pages, for example) can help with SEO while directing readers to the specific article you may be discussing.

Vary your anchor text. Sometimes linking using rich keywords that directly correspond to the destination page (e.g. “Saratoga Race Track”) will work best; other times, a simple “Click here” will flow more naturally. Don’t always feel obligated to link using keywords as your anchor text.

Don’t go crazy with internal links. Yes, sometimes it can be helpful to link to some of your other posts, but it’s much more effective to link to both internal posts and external websites whenever relevant.

The number one rule of linking is that it should be helpful to your readers in some way. If your readers won’t benefit from a link, it’s probably not going to help strengthen your website.

3. It takes time, even for sites with great content.

One of the worst parts about trying to improve a site’s rankings is realizing just how much time it takes. Unfortunately, no matter how great the content is, it almost always takes time for a site to become strong.

For these reasons, most SEO-focused copywriters or SEO firms tend to work with clients on a long term contract basis, providing constant updates and a consistent stream of content.

Gene Dmitri

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What Makes an Effective Copywriter

If you really want to come up with an effective marketing campaign, the kind that really connects with your audience or readers and move them to action, it’s important that your copywriter understand what your business is about, your marketing goals and your target market. A good copywriter have to understand the values your business holds dear and what makes you unique.

Important details provide the foundation of your business branding but not everyone has the answers at the tip of their tongue. You might have a grasp on the generalities of your branding but the devil is in the details, and really effective copywriting needs those details.

This is where good copywriters really come into their own, helping you know more about the branding foundations you need to make your marketing really effective.

An Effective Copywriter Thoroughly Understands Your Business
The copywriting for your marketing campaign will often be focussed on a specific aspect of your business, like the products or services you are promoting. On the other hand, to sell the nuts and bolts of your widget it’s important to be familiar with the big picture of what your business offers like who is the ideal client you are aiming your message at, what stops them from making a decision and how do you uniquely solve their problems.

An effective copywriter will look beyond your specific products and services to what your business offers as a whole.

An Effective Copywriter Helps You Express the Solution
As a business owner you are passionate about your business and close to every aspect and decision. This closeness can be really useful but it can also hinder your ability to gain perspective and articulate the big picture to someone outside of the business.

A good copywriter doesn’t just take your word for it. They will reframe the questions so that you can provide the information they need to understand your vision.

An Effective Copywriter Provides The Voice of Your Business
Once you’ve articulated the foundations of your branding, a copywriter will start on the task of finding the voice of your brand. The voice of your brand is the tone and style of writing that will resonate with your target audience, speaking their language and bringing them on a journey of your making.

A good copywriter will bring your brand to life, creating a personality that will let your audience connect with.

Gene Dmitri

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The Fastest Way to Create Links to Your Website

For people who don’t know why links are important, let’s just say that if you want to get traffic from the major search engines, they’re crucial. Links from other sites to your site are basically a ‘vote’ that tell search engines you are trusted and you are a good resource for whatever your content is about.

Believe it or not, a big portion of affiliate income is due to traffic via Google, and the difference between ranking second and ranking first can literally be thousands of dollars extra on your profit.

Your Website Should be Useful
Let’s take Wikipedia for example. People find Wikipedia full of helpful information. This is why people naturally want to go to Wikipedia. The point is search engines follow people. When people talk about you, the links will follow.

Submit Articles Based on Your Subject of Expertise
You can submit articles to a variety of websites including Ezine and Squidoo. At the bottom of your article, add a resource box that describes you and links back to your website.

Utilize Guest Posting
Find opportunities to guest blog about your area of expertise or your business. Search for keywords like “Submit Post,” “Write for Us” or “Become a Contributor” to find sites on which you may be able to submit a guest blog. Also, look for relevant blogs within your niche and pitch an idea for a guest post.

Video Syndication
Submit videos related to your product or service. Choose popular sites like YouTube as well as sites that are unique to your industry. Link the videos back to your website or to relevant articles.

URL Submission
Submit your URL to link-building directories. Choose a generic directory like DMOZ or a directory that is unique to your industry. Follow submission instructions carefully for a better chance of acceptance.

Social Bookmarking
Engage in social bookmarking. For example, link to your blog and post the link on Reddit, Digg or StumbleUpon.

Gene Dmitri

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5 Easy Tips to Great Copywriting

Want to know more about internet marketing? Are you involved in the online marketing business? If you are then you have got to learn how to write effective ad copy. If you can put two sentences together, you still have hope. For sure, you can learn to write effective ad copy. Best advice – People don’t care what you are selling, they care if you can solve their problem, or meet a need. Talk about what they want to buy, not what you want to sell.

1. Be prepared to publish a list of famous and respected customers who have bought from you on your a copy. People are more likely to think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. Local personalities and celebrities count!

2. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

3. Get more testimonials! Hold a contest – the top five people with the best testimony get their product order for free. This is a great way to increse your sales!

4. Whenever you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product. Keep it honest. The good feelings and excitement of the bonus will turn to cynicism and distrust if your customer feels the value of the bonus was inflated just to get the sale. Would the bonus truly excite you?

5. Be sure to ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

As always continue to test, test and test. Keep making adjustments until you are getting the result you want. You can write the cleverest copy, but if you ain’t getting the action, the copy is a waste of time. You’ll be surprised at how the simplest changes can sometimes increase results significantly.

Gene Dmitri

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What You Need to Know About the Fundamentals of SEO

For sure, you have heared about SEO or search engine optimization. People say you need to optimize your website if you want traffic for your site. Yes, that is true. The thing is how do you do it?

Let’s start with the basics. In order to optimize your website, you need to ask yourself 3 questions:

1. How are people searching for my products and/or services?

2. Which sites are winning for those searches, and why?

3. Which searches can I win?

After you’ve identified a number of search phrases that are potentially winnable, you are ready to create a search engine optimization plan for your website.

Take a closer look at your website and find out whether you have significant content already developed that correlates closely with the keyword phrases you have identified. At a minimum, you need one page of well-written and useful content for each keyword family you have chosen. Each page should be entirely focused on exactly one keyword family. An excellent example is a page from an encyclopedia. For competitive keyword phrases, you will likely need to devote entire sections of your site to winning just one phrase.

Here is Your Search Engine Optimization Plan

A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:

1. Each page on your website must have a unique HTML title tag, meta keywords tag, and meta description tag.

2. Check out and follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.

4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. You need to be patient. A search engine optimization project can take quite some time to work.

Gene Dmitri

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SEO Techniques That Matter Most

You really have to realize that SEO techniques should be done properly. Although it is very popular, internet marketing is a very delicate business and a single mistake can have huge effects on your business or reputation. By utilizing these techniques in a correct manner, you can realize the full potential of your business. We shall discuss some of the top SEO tips and tricks that you can adopt for your online business.

Do Not Underestimate The Importance Of Keywords

One should spend enough time in finding out the most relevant keywords for your website. There are various SEO tools that are designed to identify the keywords that web users normally use to search for a particular thing. Such keywords should be carefully optimized to your website giving importance to its placement.

There’s Nothing Like A Good Content

No matter how much effort you invest in creating a good traffic to your website, if the content displayed on the page is not catchy enough, people will leave the page as quickly as they logged in. You should have a clear idea about the type of people that would visit your website and write your content accordingly. It goes without saying that the content should specifically deal with the product or service being offered on your website. Many website creators find it difficult to write unique contents. Such people can always use the assistance of professional content writers. No top SEO tips and tricks will be effective if your site’s content is poor.

Choosing Your Title Tag Carefully

You need to have a basic understanding of the way search engines work. When a search engine looks for web pages related to the entered keyword, the first thing it searches is the title tag. Additionally, a user decides the relevance of a particular webpage by going through the heading tag. If they find that it is something not related to their keyword, they would never bother clicking on the link.

Build Backlinks

This will definitely feature among the top SEO tips and tricks. It is easy for people to identify the importance of a website by observing the number of backlinks it generates. It is often viewed as a token of its legitimacy.

Gene Dmitri

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How To Build a Better Website

You build a vehicle with awesome features. You paint it red but your customer wants it green. You try to sell the red vehicle but come across resistance. You call the customer stupid and go on trying to promote your red auto.

We all do this. We decide that’s what we need to promote. The customer on the other hand would like something else that fulfills their needs. We never stop to ask. Ever!

Every section of your website should have the ability to handle feedback that can then be incorporated within your website and other communication to give the customers what they need.

Feedback also allows you to stay ahead of your competition big time! Once the customers trust you and see changes in the website, they will be encouraged to give more important feedback that could change not just the website but even the working of the organization. Perception is everything, and you need to know at all times what the outside world perceives your organization to be. Once you have that data, it allows you to go ahead and make the changes you need.

Is Your Website Sitting In A Box?
How are you going to promote your website? While most websites rely on getting to the top of the search engines, you may not have that need. You may have a very specific targeted audience you want to reach. That audience would never search for your website online. They would have to know it, or never find it at all.

Companies print brochures and then make sure they go out. They build websites and it sits in the box undistributed. They hope, and this is a big hope, that someone will visit. It doesn’t happen. You have to figure out the distribution process as well, so that your website goes out to your target audience.

If It’s Worth Building, It’s Worth Improving
Most organizations make changes to their business to keep competitive. Yet, they think nothing of keeping the website stagnant for 50+ years. (Ok, I’m exaggerating, but on the web 1 year= 10 normal years)

Expect change to be inevitable. The website should be constructed so that it’s easily changeable and updateable. It should also not require a degree in rocket science. You should be able to update it while you’re sitting at a cyber cafe in the Bahamas while sipping your Caribbean Punch!

Understand that it’s inevitable and, like all marketing tools, this tool should be reviewed at least every 6-12 months and changed or reconstructed to meet current customer demands.

What Good Websites Really Do
1)It gives information, and builds credibility.
2)It builds the brand and allows you to earn off the brand.
3)It builds customer loyalty.
4)It allows customers to use it as a suggestion box. It’s not a perfect world and customers should be encouraged to let you know what can be fixed.
5)It should achieve basic marketing principles. It should be solving a problem and aimed at a specific target audience.
6)It should generate its own income like any profit centre. It should justify its reason for existing.

How To Create The Most Perfect Website
Think of  these factors as important benchmarks for creating a website. If your website doesn’t do these things, you have to question, why not?

1)Revenue Generation
2)Data Collection
3)Information Source
4)Feedback and Complaints
7)Fan Club
8)Associated Tools
9)Meet the Basics of Communication

Websites Aren’t For The Organization. They Are For The Customer
Websites are a marketing tool. Use the principles of marketing to build and promote them. That of course, means having a target audience. Having a problem you can solve. Flag off that problem and then provide a solution.

Yahoo might be the wonder of yesterday but is the one that gets the most converts. Yahoo is trying to be everything to everyone, Google isn’t. Don’t get lost in the hype of technology because everything on this planet is based on psychology and emotion.

Most websites have no objectives at all. They have no target audience. They are created because it’s fashionable to do so.

Forget the fashion. Learn and understand the basics of internet marketing and communication. If you don’t understand the basics, get someone who can! Otherwise you’re doing what a zillion websites across the world do – Nothing!

Gene Dmitri

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Do You Really Know How Important SEO Writing Is?

Do you know how important it is to write SEO articles and web content when you have an online business? Actually, you cannot do without it. Without optimizing your website and providing quality content, your online business is dead. Writing SEO articles is definitely your best shot in capturing the attention of your potential clients and in convincing these people that you’re somebody who knows your chosen niche inside out. It’s also one of the most effective ways in pulling up your page ranking.

What are the Important Elements of SEO Writing?
1. Keyword research. Always start the process by researching for the best keywords to target in your articles. Doing this is relatively easy with the use of keyword suggestion tools particularly those that are offered by Google. List down those keywords or key phrases that are very popular among your target audience and those that are closely related to the products and services that you sell. However, keep in mind that the more competitive a keyword is, the more difficult it is for you to get your articles to appear on the top 10 search page results.

2. Learn How to Select Your Topics. It is important to be very creative when choosing your topics. You need to think about your readers when doing this and you need to make sure that they will love the things that you’re going to discuss. As much as possible, I would recommend that you relate your chosen keywords to the problems or goals of your target audience. It will also help if you offer tips list or how-to guides that will help these people in solving problems or doing tasks.

3.Know Your Number One Priority – Your readers
It is not recommended to write and optimize your articles all at the same time. To make the process as simple as possible, write for your readers first. What you can do is anticipate all the learning needs of those people who’ll read your articles. Do your best to ensure that you’ll be able to provide them with the exact information that they’re looking for. These people must consider your articles as something useful and something that is worth their while. Make your articles easy to understand and engaging. This is to make sure that your audience will read your articles until the end.

4. Optimize your articles. Once you finish writing your articles, the next step is to make them search engine-friendly. In able to do that, you must know the algorithms of search engines. These engines will index your articles and you have better chances of getting higher ranking if your articles contain just enough keywords and if you place them on certain locations where search spiders can easily see them. The best places for your keywords would be on your title, first and last paragraphs (preferably within the first 90 characters), and on your article body. It will also help if you use words that are closely related to your chosen keywords or keyphrases.

Gene Dmitri

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Attracting People To Your Website

Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Your website needs to be updated if you want people to keep coming back.

Why People Don’t Come Back?
Most websites are about me, me, me and me! Ever notice how tons of websites have an About Us page. Frankly, who gives a damn about you? No one! Everyone who gets to your business or your website or reads your brochure wants to know what’s in it for them! Yet, all communication that goes out is based on me.

Just Do It!
Do something constructive. Put your ego in cold storage and start re-engineering your website and your internet marketing to give information to your customer. This would mean your website always needs to have fresh information.

No one said this was going to be easy. Having to update your website, sending out helpful e-mails, and keeping in touch is going to take time and effort. You will need to read more, so you learn more. Then you will have to write. And write reasonably well. You can do it yourself or get a freelancer to do it, but do it you must. Marketing your business must take precedence over everything else.

When times are good, we tend to slacken on the marketing. If you disclipine yourself to read one book on your subject and write at least one article a week, you are now starting to build up content. It can be done. And as Nike says, ‘Just Do It’. It’s the only way.

What you will need.

1) A website that is updateable. You should never have to learn html or a html coding programme. Your website should be such that you can update both pictures and text from a cyber cafe while vacationing in the Bahamas!

2) At least 5 articles that can help your customer. That’s a good start, but invariably you will have to write more and post them on your website and/or e-mail them to your customers. If you can’t do it yourself, write down the points and get someone else to do it for you. But do it!

3) Minimal, fast loading graphics. If you have no time, neither does anyone else. Make sure your website is as lightning quick as possible. Check it out either by cleaning out your cache or by checking it out from different computers. If it’s not screaming fast, you have a problem on your hands.

4) A credibility section. Get your portfolio out there with the customer in mind. And get those testimonials!

5) Iron discipline.

It’s your business. If you don’t do it, no one will.

Gene Dmitri

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What You Need to Avoid in Copywriting

Copywriting is definitely an important part of marketing especially if you’re writing online. Good copywriting intends to capture your reader’s imagination. The finest copywriting gets them thinking about themselves and not about you.

Below are copywriting mistakes that you should avoid to get more readers.

The first thing readers hate: you talking about yourself all the time.
A little is good if it’s entertaining, engaging and honest. People want to get to know you, but not as much as they want to get something for themselves. Their interests, livelihoods and concerns are way more interesting than you and yours. Always remember who you’re writing for.

Your goal should be to send email that people don’t hate. If you have a website or blog, it’s to provide content that people actually find awesome to read.

Ideally you want them to be so turned ON that they never miss a post, but first you have to try not to turn them OFF.

The second is spelling errors.
For some reason, people just love to correct spelling errors.
In fact even easy-going people can overlook everything except spelling errors. They just can’t stand to see you look stupid or they relish proving how smart they are.

The fact is, spelling errors baffle people, it’s best to utilize your spell-checker. It’ll save you time and trouble. Keep in mind that spell-checker doesn’t correct homonyms or words that sound alike but are spelled differently. As a suggestion, get a friend to read your content or blog before you go publish or go live.

During Copywriting, You have To Remember This
If you want to connect with people so that they don’t even notice your writing, just write the way you talk. I recommend reading your work aloud before you publish it. That way you’ll know if it passes your ear test. If you write the way you speak, it probably will.

Keep in mind that people are online for community, connection and information and not to judge every phrase and comma. Do your best.

You have to keep things real. Be genuine. Try to get a handle on these copywriting mistakes. Copywriting is a learned skill no different from the other crafts. Of course, the best way to get started is to just do copywriting right away.

Gene Dmitri

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Awesome Link Building Methods You Should Know

Ethical! Ethical! Fine! Ethical! Ok, here’s the thing about linking… Getting other links from other people is necessary for SEO and getting the search engines to send traffic, but how do you do it without actually making the search engines run away? Read futher to find out how.

1. Great Content Only

People keep saying this, great content rules. Write content that people want to read, which is the same stuff that people actually want to link to and people will read it and link to it. I mean it’s really what it gets back to other blogger’s will naturally link to it. They don’t just say, “ I wrote this link it to me. Alright really great stuff.” People will be like, “oh look someones writing really great stuff lets link to them.” I mean it really does work that way. Keep it fresh and publish consistently though.

2. Be Consistent

Consistency. That’s a big thing, ok? You gotta, you can’t just post once every three months, ok? Build relationships, ok? That just never goes away in business. Network, network, network. Ok. Reach out to other bloggers, other web site owners, even PR and news. OK, use contact, emails, forums, twitter, Facebook, LinkedIn, and if you have to…get on the phone, ok? There are still people that like to get on the phone these days. You know, comment on other people’s stuff. Be useful, ok? Don’t just blah, blah, spam everybody but provide useful feedback, useful comments, engaging.

3. Write Guest Posts

Absolutely! And another one and this is a good one, write guest posts, blogs always need more content; online magazines always need more fresh content. So what do you do, you solve their problem. Offer to write fresh content for them and they’ll publish it and you should get the link back, you should get the link back, plus you’ll get exposure to their audience. Great one way.

4. Submit Your Articles To Directories

Directory links are a great way to help spread the word about your website or blog in a good way. The more directories that your site can be found on, the more that search engines will trust your site.

The best way to submit your site to a directory is to try and use a niche directory submission. Niche directories are those which are created with one specific topic in mind. Niche directories will only accept sites that they say are related to that particular niche, which is why Google places a lot more importance on backlinks that come from any sort of relevant site or sites anyways, so this will help you a lot when it comes to search engine rankings.

5. Use Social Media

Social media are all the rage these days and they are unstoppable. Twitter, Facebook, Google+, LinkedIn, YouTube, even MySpace… the list goes on and on. You can build some really important links just by having a placement on each of these social media sites.

Social media is great since they offer numerous ways to have people promote your content FOR you. People can retweet, “like”, “share”, “+1” and just plain old copy and paste a link to your website right on their social media accounts if they find the link that you have put on your very own social media site at all valuable or useful. If you have a blog, then you should try to have it on the very same domain as your company’s website. Social media is all about keeping it real and keeping it human, so having a blog, which is far more human than just a website advertising products, is a must-have.

Gene Dmitri

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4 Important SEO Tools You Need For Free

Let me tell you something. If you really want to get your blog or website ranked in search engines, you better not skip doing SEO. It is crucial that your website is optimized for Google crawlers in order to compete against older domains.

Buying SEO tools for your website might not be your first option especially if you are a beginner but there are free alternatives for you to use.

It can be sad that there are numerous free SEO tools out there which are actually “garbage” and won’t really help your website rank at all. Luckily there are a few free options that can be useful for your website.

To get you started, check out the suggestions below

1. AdWords Keyword Tool

If you really want to rank fast, you have got to know the competition for your keywords. AdWords Keyword Tool can help. There are many keyword tools which can cost hundreds of dollars or even require a monthly subscription. If you are looking for free SEO tools that will give you up to date stats, the Adword Keyword Tool is what you need.

Google offers this keyword tool so you know that the stats are going to be up to date. The best thing about this keyword tool is the fact that it’s free. Another advantage lies in the fact that it is offered by the same company you are trying to get ranked with. This gives you an easy way to gain favor with the Google crawlers.

2. XENU’s Link Sleuth

Don’t you just want to have your own web spider? XENU’s Link Sleuth is a free SEO tool that is basically a web spider that will crawl the web looking for links to your site. This tool will also check to make sure that your links are not broken. Once the tool has found broken links to your site, you can export the results.

3. iWebTool

iWebTool is website that allows you to check if your website has been banned by Google and your PR rating. Knowing where you stand in the Google ranks is essential and iWebTool is a free tool that will help you find your rank. iWebTool helps you check your PR rating, but it also allows you check out the competition.

When you go to the website, you can either type in your website and your competitors or you can upload them from a file. Uploading is good if you have a lot of websites that you want to get rankings for. This will save you a lot of time while delivering a great service for free.

4. Google Analytics

Google Analytics has become a very common term for bloggers everywhere. Google Analytics provides charts, tables, page impressions, geo tracking information and many other features for keeping track of where your website is being accessed from.

These are free SEO tools for your website to offer geographical content or promotional items. Another way that you can keep in touch with your audience is by seeing when your website is being accessed. This can make content updates more valuable.

Let’s say that your website is often accessed in the morning. Updating your content the night before will keep users coming back because they will always know that a new post will be there waiting for them in the morning. You can add Google Analytics to your blog or website by signing up for an account at their page.

These tools are offered by trusted sites and will help you get a better ranking in search engines.

Gene Dmitri

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How to Make Social Media Work for Your Business?

Twitter…Facebook…Linkedin…they’re everywhere. The funny thing is a lot of people think that these social media sites are only for “keeping in touch” with friends, family and co-workers. If you are stuck in this frame of mind then you are not really taking full advantage of these social sites.

Here’s what you can do with social media sites. You can advertise, promote or even market products and services to as many networks as you can handle. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as  Twitter, LinkedIn, and others. You have a better chance at success the more visible you make yourself.

Try and hold a contest or prize giveaway to entice people to come to your site. To enter, try telling them to follow your page on Twitter, like you on Facebook, or just subscribe to updates on your other sites. Regardless of the prize, you will be capturing your followers’ attention, which helps to improve your visibility.

Ask others to assist you on your social media campaigns if you need it. This market is large and many designers and consultants can create a website and social media strategy that works for you. They can be expensive though, so you may have to spend a considerable amount of money if you choose this path.

If you post photos on social media sites that are relevant to your business, make sure to post more than only your business logo. Adding pictures of your workers and events will bring a face to your business.
There is a way to invite people to “like” your blog on Facebook, by putting a dedicated box for people to click on. This button makes it easy for readers to “like” your content on Facebook. This will allow visitors to “like” the post and they do not have to leave the blog. By making this easy for people, they are more likely to actually do it.

Be an active member of social communities and post often. Social media is all about interacting, being social and visible. Always make sure that you are focusing on your niche to highlight your strengths. This strategy can also lead to good networking benefits.

Gene Dmitri

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Understanding Persuasive Copywriting

Copywriting is a very common term. Everyone knows it but not everyone understands it. That’s the difference. Now, there are two types of copywriting. The sloppy and persuasive copywriting. If you want to increase your sales, you’d obviously go for Persuasive copywriting.

Persuasive copywriting is a method which is used to convince prospective customers to purchase a product or service from you and not from anybody else. There is a lot of online marketing happening and many websites selling the same products or services and many of them are saying the same things. The objective of persuasive copywriting is to set your product or service apart from the rest and make it seem unique.

Copywriting is more than just writing or talking about a service or a product. It is mainly about selling a service or product through the power of words. Doing this requires good skill. A persuasive copywriter knows how to write for a target audience and consider the emotional needs of that group when choosing the appropriate wording and language.

Persuasive copywriting methods

It is not a walk in the park to market your product or service in a unique and different way. Below are a few persuasive copywriting techniques you can make use of.

1. Give your readers an offer they cannot refuse: You can be certain that there are many other websites selling the same product or service. Give your readers compelling reasons why they should purchase from you and not somebody else.

2. Over-deliver on your offer: This is achieved by offering value added bonuses together with your product or service. This increases the overall value of your product or service thus making it more attractive than your competition’s.

3. Trigger a strong urgency in your copy: People hate missing out on opportunities to get their hands on something exclusive. Copywriting that includes a message that makes your product seem scarce and exclusive is a great way to trigger these emotions in people.

Always keep in mind to stick to the facts as much as possible. People can pick up when you’re being dishonest.

Gene Dmitri

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Can You Write a Quality Article in Less than 30 Minutes?

Ok. Content is king. You already know that. Now, can you come up with a great content in less than 30 minutes? You’d probably say, it depends. If you’re having a creative block, it would take you more than a day to write something that makes sense. Let’s say you just want to write something useful and you are not experiencing any creative block. Sometimes, it can still take you an hour or more to write anything at all.

Now, what should you do to create an article fast? Here are some things you need to remember to make a great content.

1. List down your ideas.

Whenever you come up with great ideas, don’t forget to jot it down. Do you know that it can take a long time to find a topic to write about? So if you have your list, then you can always get back to it when you need to write.

2. Expand your ideas.

Forcing suporting details for your topic can be tough at times. To work around this here’s what you need to do. Once again you need your list. On that list, you have to let your great ideas sit for a few days then you can include more ideas as they occur to you in the next few days. This is how you get the supporting details you require when writing your content.

3. Set aside unnecessary ideas before you start writing

On your list, you might have included some ideas that do not fit the original article you plan to write. Don’t remove them from your notes, just set them aside. You can still use those ideas on future articles that you will be writing.

4. Using numbered or bullet points

To make it easier for you write an article, organize by using numbered or bullet points. These would make transition of one idea to another a lot easier. A fast transition of ideas to come up with an article that has a lot of sense.

5. Articles should be short

Apparently, the longer an article is the longer it takes to finish it. Since you want to complete an article in less than 30 minutes, you need to be sure that your article is only about 500 words or less. Now, there’s one thing that must not be compromised even if you are writing a short article and this is the idea that you want to convey to your readers. An article must be coherent regardless of its length.

Gene Dmitri

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Should You Hire a Freelance Writer?

Many people already know that as freelance writers persuading businesses that getting their services is a good decision can be tough.

Tell me, do you own a business? If you do, I’m pretty sure I’ve listed the reasons below on why you would not hire a freelance writer.

1.You can come up with great content yourself. If this is the case then why hire someone else to do what you can take care of on your own?

  • The simple answer to this is that your time is not unlimited. While you may write exceptionally well, if you have a million other tasks to complete, perhaps writing is something you should outsource.

2. You want control. You’d rather have someone in your office so you can look over his shoulder while he works. You want to see what you’re paying for, while it’s happening.

  • This makes sense. That’s why employees generally work in the office. But think about it. Do you really want to hire another employee? There are taxes to pay, paperwork to complete, desk space and computers to provide, paper and other supplies for printing and such, and the list can go on. If you have an employee on-site, you’re liable for workers’ compensation in some cases, and at least liable if they slip and fall in the office. Not to mention that employees converse with others, take bathroom/smoking/snack breaks, check their cellphones and make personal calls, and any other number of off-task activities. All of which you’re paying for…by the hour.
  • A freelancer charges only for time-on-task, especially if you pay them per project. If the cost of brochure copy is an agreed-upon $1000 (for instance), it doesn’t matter if the freelancer takes a shower while banging out your copy. You pay $1000 for the brochure. Period. No need to micromanage. No need to watch over his shoulder. When you purchase a car, you don’t watch each piece being manufactured. You don’t pay by the hour for its assembly. You just pay for the finished product.

3. You know someone who can do it for less. I’m guessing you might have a cousin or a brother-in-law who can write. Why not just give him a few dollars (or nothing at all) and have him write your copy?

  • This one isn’t one I’ll answer straight out. If you’ve ever worked with family, you already know this isn’t the best idea in the world. If you haven’t, and you want to give it a try…vaya con Dios. And then hire a professional freelance writer after the ordeal is over.

Gene Dmitri

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SEO Pitfalls That You Should Avoid

Almost everyone has heard of SEO. Yes, we utilize SEO to make people come to our website and buy our services or products. The only thing is there’s a right and wrong way to do SEO. If you really want people to believe in you, you have got to do SEO the right way therefore here are the things that we need to avoid when optimizing our sites.

What to avoid in SEO:

Being satisfied with just driving people to your website. It’s good if a lot of people go to your site but having a lot of visitors doesn’t mean all of them will buy your product or get your services. Your website should give people a reason to make them want to buy.

Not giving people a reason to stay.

If people go to your website then this means you must be doing something right however, it is also easy for them to leave your site in a heart beat. If this happens then there’s something wrong. Both actions will have cost you money. So think about what you would like me to do when I arrive and then make it easy for me to do it.

Making an Ad Copy too SEO friendly

An ad copy must be created with thought. Don’t just come up with one and make it overly SEO search friendly that the main idea is loss. An ad copy must always make sense with your visitors as always content is extremely important

Hiring an expert without checking his background.

Beware! There are just too many people who claim they are experts when it comes to SEO. They’ll have you spending a lot of money without delivering the results you expect. It pays to check out references, work experiences and background. Remember, you want someone who can help you gain more profit from your online business.

Gene Dmitri

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What Newbies Need to Know About Copywriting

If you learn copywriting and continue working to improve, then you will be like fine wine that only gets better with time. Once you get into it, you will quickly see there are many aspects that have to be understood. Just like anything else you learn, you can get off on the right or wrong foot, so you do have to pay attention and be careful.

Here are a few copywriting tips…
Just about anything you can devote some time to so you know a little more, or can write a little better, will be time well spent.

Just take it slow, or not, and make it a habit to do some writing every day. Copy is a term thrown around a lot on the web, but there is simply web content that is not really copy in the true sense of the word. One way to get some practice in is to just write articles for your site, and then ask someone you trust to review them. Practicing and learning how to write better cannot be ignored, and there is no other way to improve.

The most powerful and effective copy will be that which has an emotional component to it; it speaks to the emotions of the audience. Have you ever noticed that the simple act of offering a freebie still needs to be sold? You will see copy elements in that, too. However, you need to know where to insert the emotions and use those appeals in your copy that speak to the person’s emotions. You don’t have to be an expert copywriter to understand the value of emotions when writing your copy. You can help your self immensely by trying to feel how they feel about what ever the problem is you are writing about. Just remember you need to make the reader arrive at a decision that is favorable to you.

All copy, and writing for that matter, must have a clearly defined goal that permeates the entire piece. If it helps, make an outline based on this and then write to that until you are happy with it. What do you aim to achieve with your copy? Those and much more you will need to determine and hold very clear in your mind. The performance of your copy will be determined by all the upfront work you put into it even before you type a single word. Clarity is something that is needed at all times when you’re writing your copy, and this clarity can only be achieved when you’ve got your focus on your goal.

People think copywriting is hard to do, and it can be while at the same time it does not really have to be.

Gene Dmitri

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Tips on How to Attract Browsers to Read your Ad Copy

Browsers spend merely a few seconds in each web site they browse. They spend even less time in viewing advertisements and ad copies. Heck, others just pass by it without even glancing on the title. So, what could you do to attract browser to read your ad copy? Here are some tips:

1. Add white spaces

White spaces don’t mean you’ve got nothing to say. It is, in fact, a breather to the content of your ad copy. While it’s great that you have fresh, informative, and motivational content to share, it is also important to let your readers breath – by adding line breaks and white spaces. Also, most browsers repel from too wordy ads. They feel suffocated by it. So, adding lots of line breaks and white spaces may actually attract browsers including your potential buyer.

2. Use subheads

Subheads make your content readable and easily understandable. It also helps you get to the point of your ad copy. It eliminates all the added words for explanation and motivation. Also, it is pleasing to the eye and makes your ad copy look more organized and, therefore, legit.

3. Don’t forget to put captions

If you’re going to add pictures to your ad copy, never forget to include captions. Studies say that image captions are one of the most read content on any page. So, you might just catch the attention of a potential buyer by including a caption to your images.

4. Bullets and numbers

Aside from making your ad copy more organized and formal, bullets and numbers help keep your readers oriented. They eliminate confusion among readers and are actually helpful in making your readers understand your ad copy’s message. Yes, it is important to attract and keep the attention of your readers. But it is also important to help them understand what you are trying to say. Do not complicate things by overwhelming them with too many words. Make it easier for them to understand, specifically within the limited seconds they allot to read your ad copy.

5. Don’t just write. Write using a format

Sometimes, even when your content is highly convincing, people would just browse past your ad. Why? Because it didn’t grab their attention. For them it was just another one of those ordinary hard selling ads. You can avoid this by writing using a format. Use bold, italics wherever possible. But be careful not to overdo it. You don’t want to confuse your readers.

Gene Dmitri

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The Secrets to Making Great Content for Social Networks

There are many varied networking web sites that are introduced however only a few will survive for several years. Although some of these sites will not get enough focus but people will agree that these sites are the main motivation why so much more people are spending time on-line.

Anyone who owns a business online and considers content marketing as the main source of site visitors must take advantage of social media sites to stretch their audience reach. Social media sites can have a massive impact on benefits involving advertising.

Below are great ways to create content for social networks:

1. Determine and understand the wants of your target market. Always think about your target market. Figure out what they really want. Identify the topics they are interested in. Knowing what your target market wants will help you come up with a great content that they will value.

2. Learn to create catchy titles. Regardless of your niche, a catchy title is important. You want your audience to read your content. No matter how good a content is if the title is boring, your audience will just move on to the next article they can grab. To ensure that people will read your content, your titles must be able to grab their attention.  Title should be made with the intention of making readers curious enough to get their’ attention.

3. Give useful and interesting information. Quality of content is key to ranking. Your readers should find your content helpful, well researched and informative. The better your articles or content are the more readers will be interested in reading what you provide. Not only that, they’ll also more likely to click that read more button of your articles or blog posts.

4. Content or blog posts should be engaging. Your content may be informative but how exactly did you present your details? Is your content fascinating? Is it interesting enough to hold your readers’ attention? Content has to be witty and entertaining as well as informative. Make your readers smile so they don’t forget you and your content.

5. Optimize your posts. With so many content out there having the same topic, there must be a way to make yours standout. But how? Optimize your post, put keywords in the right places. Include those keywords on the titles, the body of your content, post summary and if possible even on the tags.  Other places to put the keywords phrases could be at every paragraph of the content body. Keyword phrases are important. Just don’t overdo it. Key density should be from 1.5-2%

6. Advertise your articles. Be sure that your posts reach your target market. Put them on Facebook, tweet your posts. Your posts have to be out there in social media networks, bookmarking networks, article directories and so on.

Gene Dmitri

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