Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Your website needs to be updated if you want people to keep coming back.
Why People Don’t Come Back?
Most websites are about me, me, me and me! Ever notice how tons of websites have an About Us page. Frankly, who gives a damn about you? No one! Everyone who gets to your business or your website or reads your brochure wants to know what’s in it for them! Yet, all communication that goes out is based on me.
Just Do It!
Do something constructive. Put your ego in cold storage and start re-engineering your website and your internet marketing to give information to your customer. This would mean your website always needs to have fresh information.
No one said this was going to be easy. Having to update your website, sending out helpful e-mails, and keeping in touch is going to take time and effort. You will need to read more, so you learn more. Then you will have to write. And write reasonably well. You can do it yourself or get a freelancer to do it, but do it you must. Marketing your business must take precedence over everything else.
When times are good, we tend to slacken on the marketing. If you disclipine yourself to read one book on your subject and write at least one article a week, you are now starting to build up content. It can be done. And as Nike says, ‘Just Do It’. It’s the only way.
What you will need.
1) A website that is updateable. You should never have to learn html or a html coding programme. Your website should be such that you can update both pictures and text from a cyber cafe while vacationing in the Bahamas!
2) At least 5 articles that can help your customer. That’s a good start, but invariably you will have to write more and post them on your website and/or e-mail them to your customers. If you can’t do it yourself, write down the points and get someone else to do it for you. But do it!
3) Minimal, fast loading graphics. If you have no time, neither does anyone else. Make sure your website is as lightning quick as possible. Check it out either by cleaning out your cache or by checking it out from different computers. If it’s not screaming fast, you have a problem on your hands.
4) A credibility section. Get your portfolio out there with the customer in mind. And get those testimonials!
5) Iron discipline.
It’s your business. If you don’t do it, no one will.
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