How to Write a Successful Adwords Ad

1. Use of ASCII characters – include eye catching symbols. Boy, that works great! You can use the percent sign (%), registered trademark (®), plus sign (+) and asterisks (*). ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters.

2. Use of numbers – This is eye catching as well. You’ll see numbers  in good AdWords ads a lot. They make your ads stand out  by breaking them up in blocks of words or letters. They also make the add more specific. For example, “100% money back guarantee” or  “100% custom made.” This lets people know exactly what they’re getting, and if you include a price, it can reduce clicks from those who aren’t a good fit for your business.

3. Great offer – Make a compelling offer… For example: “On sale for just $29 with a 100% money back guarantee”. Sounds awesome.

4. Call to action – Unfortunately, Google Adwords doesn’t allow “call to action”, but you can play around to get it right. For example you can’t say “click here to get xyz”, but you can say “order  xyz now”.

5. Capitalize all of the words in the ad.

6. Benefits – it could be anything that gives a person an advantage. The “low price offer”, “free shipping”, “$5 dollars off” works great!

Here is an example of 2 ads:

The importance of being specific — use it everywhere you can. Bike rental mini-case study.

Today my friend came to ask me a question about his logo. His logo was not bad but the problem was that it was not saying what his new business would do.

He’s in the business of bikes and he wanted to come up with the logo and slogan for the logo. It said: “London bikes a lot of likes”.

That sounds very witty and clever, but the reality is the customer does not know what the hell you’re talking about. What “likes” for god’s sake is he talking about? That is ridiculous.

Anyway, I told him that he should talk to the prospect directly by saying exactly what you are going to deliver. And in my opinion it was obvious is that when the prospect reads his ad he has no idea that my friend is in the business of renting bikes.

Here’s what the logo looked like BEFORE I changed anything:

I said if you want to sound witty, then rhyme it with a word what you offer to your prospect. To tell you the truth I didn’t even want to rhyme it with anything. You need to  say exactly what you offer. Nevertheless I came up with this:

You’ve got to concentrate on delivering what people want. Tell people exactly what you sell and don’t go around in circles.

If you want to succeed at what you do you must be specific. Do that and you will double or triple your sales.

Until next time,

Gene Dmitri
If you would like to learn more about writing headlines go to and sign up for my newsletter.


4 Common Copywriting Mistakes That People Make

You will find a lot of information online about copywriting. The line to be considered as an “expert copywriter” is quite low and some of those crossing that line are wrong when they give advice.

There are some great copywriters, no doubt. The weird thing is  most internet marketers wouldn’t claim to be one of them. What they lack in copywriting prowess, they gain in numerous research on copy that works and doesn’t work. Of course, through consistent research, we’ve come up with some common mistakes that copywriters usually make.

Here is a list of common mistakes marketers make when they’re writing copy.

Mistake #1: Empty Headlines or With Zero Value
Whenever someone makes a headline, many over this quote from David Ogilvy:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Cichés get to be clichés because they’re true. When it comes to grabbing your reader’s attention, nothing works better than a solid value-based headline. Your headline should offer the reader a reason to read that first paragraph in your body copy.

Mistake #2: Saying Too Much
Many people who have been married, know exactly how  saying too much can hurt. Online it can hurt conversion. Assuming conversion means getting to sleep in your bed rather than the couch, saying too much can take you from a 99.9% to somewhere around a .01% conversion rate.

The same is true for your copy. Depending on where your reader is in their thought process, you could be saying way too much when all they want to do is take action. That’s exactly what we found was the case in this experiment…

Mistake #3: Saying Too Little
If you thought you were safe on that last one, try this one on for size. Again, depending on where the reader is in their thought process, saying too little is just as bad as saying too much. Your reader needs exactly the right amount of copy to get them to make the decision on the page.

Sometimes that takes 30 pages of long copy, sometimes it takes a few words. In the following experiment, we found that we weren’t giving the visitor enough information to make a decision. Because they were in a different place in the thought process, they needed longer copy.

Mistake # 4: Not Testing Your Copy
The biggest error you could ever make in your copy is not testing. You can read all the blog posts you want or strategies to consider, or phrases that sell, but until you’ve tested it for your own audience, you’ll never know for sure how your copy is actually doing.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

How should I price my product? $29 or $99?

Business is a game of margin, not volume.

Many people believe that you can make more money by dropping the price and selling a big volume. This is absolutely wrong.

There is a lot of research done on the subject. There’s a book that I love reading over and over called How to Sell at Margins Higher Than Your Competitors  by Larry Steinmetz.

As an example, Delta Airlines filed bankruptcy. Because it competed on the ticket price while the fuel costs went up it was inevitable. There are a lot of other companies that were in the same shoes.

But we can make it up in volume.

When business gets in trouble, there is always some “genius” that gives you a bright idea to cut the price and make it up in volume so you can stay competitive. This is one of the worst mistakes you can make.

Just to prove you wrong that cutting the price is bad, let’s do an experiment.

Are you wearing the cheapest shirt or blouse you could buy? Right now, are you wearing the cheapest clothes? Would you have bought it if it didn’t fit? What if it didn’t match your color, style, or what if it was not available? What about the shoes you wear?  Would you buy the cheapest shoes if they had spots on it?

If most of your answers are no, then most people do not buy based on price.

As a rule of thumb, I usually use this statement:

There is no limit to what people will pay for goods or services if they are properly presented in the right way in the right market and you deliver the right value.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

The Power of Your Offer — FREE GREAT Information Followed by a SALE

Give out people FREE GREAT information. Keep on feeding them and give them whatever people ask you.

But here’s what you can do without going bankrupt. Do goodwill and HELP people to BUY the right products.

In fact, create the products that are complementary to your free content. When you create your content you need to have a plan.

You need to make sure that you:

1. Have magic powers — some technique that will blow your customer’s mind away.

2. Need to demonstrate authority — remember you need to make sure that you know what you are talking about. Be the real deal. Learn your stuff.

3. Become the celebrity in your niche.


Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Be Celebrity and Authority in Your Market Niche!

You have to position yourself as a celebrity in your market. This will multiply your effort you put in into your business. I learned it from Frank Kern who is great at being a celebrity without being one. He talks about how you can become a celebrity by being the best in you niche.

Make people talk about you and you will be famous.

How do you do that?

It’s all about what people you surround yourself with. Find some people in your industry that already established themselves. And get in the group of authority people that can help you by talking about you to their clients and prospects.

Here are a few steps that will help you to position yourself as a celebrity:

1. Construct a celebrity image by the well created video.

2. Get endorsements.

3. In the videos convey things that are interesting to your niche market.  For example, if Frank promotes freedom, he is showing  himself in the Volkswagen Bus, he’s going to the beach, he’s playing blues etc….

4. Create rather videos than PDFs. Because it is like TV and you can symbolize a celebrity in the video. It might sound too much Hollywood but that’s working in your favor.

5. Make the videos look like movies.

6. Then, connect with people that are higher authority, and eventually you will meet the real celebrities that will make you a celebrity as well.

Just the thought that this can work can change the way you do things.

Hope this opened a new prospective.

If you would like to learn more about writing headlines go to and sign up for my newsletter.

#1 Content, #2 Quality

You have to deliver only the best quality. Period. No mediocre products, no mediocre content, no mediocre videos, no mediocre books. Just forget about that. I know a lot of people in the industry say that quality is not necessary, but try your best because it does help. People take you more seriously. But, don’t overdo it because there are people that try to make it SO perfect that they never release the product.

While I teach people to deliver the best quality possible, you need to concentrate on the content. It’s all about what people get out of your product.

So remember this:
#1 is content.
#2 is quality.

Even if you have the crappiest site in the world but if it’s information what people really want they will buy you stuff anyway. But if you have a quality site and have the crappiest product you won’t sell any!!!

But please do your best on the quality. There’s just too much competition. Moreover, you’ll double your income when you have a high quality site.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Easy Way to Get Into Your Market Niche and Become #1 in 2013!

There is a myth going around that it’s really hard to create a product nowadays and become the top authority in your niche. I must disagree. I do not deny that you still have to choose a niche that is not so competitive, but overall you should be able to become the top authority of your market niche.

I see that working in 2013 and I don’t see that going away anytime soon. Keep in mind that there is still hard work involved and there is nothing going to happen if you do mediocre job.

Here are the steps:

1. Find a similar(not exactly the same as you) authority figure in your market niche you are trying to become. You can also find a partner who you would complement with your product.

First see how you can help them. Make a free video for them or a free PDF report. In the video tell them that if they would want to find out more information they can visit your site. But don’t overdo it because the videos you give away to your business partner should benefit him or her as well.

Find only the best people in the industry (you can do it right on Google) and contact them. Usually they will consider you if you are trying to help them.

2. In the videos communicate with your prospects and pull them into your website with your irresistible special offer.

3. Once the prospects get to your site you need to sign them up to your list and work on the relationship between you and your potential customer.

4. Communicate, communicate, communicate. Don’t let your list go stale!

5. And now that you established the relationship with your customers you can sell them something.


Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.


USP or Unique Selling Proposition

USP or Unique Selling Proposition is possibly one of the most influential points out there that can change your prospect’s buying decisions and make them your CUSTOMERS.

Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: “Buy this product, and you will get this specific benefit.”

Here are examples of products with a USP:
1. Head & Shoulders: “You get rid of dandruff”
2. Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”
3. FedEx: “When your package absolutely, positively has to get there overnight”
4. M&M’s: “Melts in your mouth, not in your hand”
5. Metropolitan Life: “Get Met, It Pays”

Give people results. Give them what they need right now. Be very straightforward with people.

Find what urges and frustrations they have. They will be the motivators for your prospect to buy your product.

If you would like to learn more about writing headlines go to and sign up for my newsletter.

The Demise of The Backlink

Warning: A lot of people may not agree with the ideas on this post regarding back-linking but here goes…

There was a time when Meta tags were considered essential in optimizing your blog or website. As you know, that’s gone a long time ago.

Most site owners included Meta tags with the same targeted keywords, like ‘fish food, great fish food, best fish food’ as well as infinite slogans telling the same keyword phrase. Loading a lot of Meta tags with keywords guaranteed that your site or blog will rank well. Then Google made changes and Meta tags are no longer useful as a component of SEO.

The same thing happened with reciprocal linking, such as linking to a site and that site linking back to you. Doing this means you both get a backlink therefore many people did this. The thing is Google does not place a lot of importance on reciprocal linking anymore.

In the past two to three years, people were so involved in building backlinks through anchor text, creating as many links as one possibly can and modifying the anchor text in order to get ranked. It is unfortunate that optimization technique was not only overused but abused.

A lot of blog and website owners took advantage of using ‘spammy’ SEO services that promise to build thousands of backlinks for a very cheap price. The main issue is that the backlinks normally come from ‘spammy’ or undesirable sites.

This led to the Panda and Penguin Google algorithm changes which were intended to take off spammy backlinks as a result over optimized sites were affected. Many website and blog owners are now complaining due to their site rankings falling. They have felt that their sites are being penalized for having a lot of backlinks. Actually, they’re not. What happened was they got penalized for having too many “spammy” backlinks.

It doesn’t stop there as there will be more Google algorithm changes that will take place over the next few months and the main focus is removing spammy backlinks. By 2013, backlinks won’t be too important in the algorithm that determines the position of your website in search engines.

The emphasis now shifts to the quality of your content. Yes, it is still about the content. People go online to look for solutions to their problems. They don’t care about theory. What they want is an action that can help them. People want to be told what to do exactly to fix their problems. Again, theory is nothing but trash to them.

Have you ever asked yourself: how many blog posts out there are about theories? You’d probably say, most of them. Now, how will Google determine great content? Do people stay long enough on your site? Do they view all of your webpages? How many people link to your content from their site? Are there people who would share your content on popular social sites such as FB, Google+ and Twitter?

These factors will be important so it pays to think about this as your backlinking method. Never overemphasize backlinks. If you do some things such as commenting or guest posting just to get a backlink, you might as well stop. Remember, to set up social site profiles because you want to share other people’s work.

Here are things that you can do:

1.     Social Profiles
Create accounts at the following:

These social sites allow you to add links to your site. Just don’t forget that these are intended for sharing other people’s work on these sites

2.     Commenting
Anyone can comment on blog posts but it is important you add to the conversation. There will be people who will read your comment and get an opinion of you. You are not writing just to get a backlink. If you do, think of it as a bonus.

After your comment is approved, add the blog post to your social sites like Google+, Twitter, etc.

3.     Guest Posting
The quality of your content is even more important when you do guest posting. If the content is not relevant at all they’ll just end up in the email trash.

4.     Your Own Content
Make content in the best way possible. It should be so good that people will want to share it as well as link to it. Don’t ever do anything with the purpose of just building backlinks. Focus on creating content and help people to solve their concerns.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Techniques to Improve Your Sales Letters Response

Whenever you send out promotional items, always include a sales letter to relay your product pitch. A well-written sales letter adds punch to the marketing of any business, large or small.

Of course, no formula can assure success for every letter. But there are time-tested tactics that can dramatically improve your chances. Here are seven of them.

#1 Start Strong
Starting a sales letter is not much different from beginning a print ad. You have to grab the reader’s attention and make him or her want to read more. You can do this with a headline before the salutation or with a strong first sentence.

If you use a headline, be sure that it makes sense to your reader. Nobody opens mail to be dazzled by creative verbiage. They want to know how to make more money, be more attractive, get ahead at work, and generally have a better life. Don’t labor over a creative concept, just get to the point quickly and clearly.

If you prefer a more formal letter, your first sentence will do the job of a headline. The same rule applies here. Choose clarity over creativity.

#2 Identify Your Reader’s Problem
There are countless formats for headlines and first sentences, including making an announcement, asking a question, or telling a story.

The problem/solution format is probably the most logical and straightforward approach. Remember people buy products or services to solve their problems. Knowing your reader or audience is very important in order for you to state their problem and provide a solution. Simple as that.

#3 Emphasize the Benefits
People wanting a widget do not care that your widget comes with five thingamabobs however he is interested in how those five thingamabobs takes the place of five other expensive doodads to save him money and make his work easier.

Relate everything to your reader and his or her needs. Talk benefits, not features.

#4 Come Up with a Strong Offer
Just as people buy solutions rather than products, they also accept offers rather than purchases. If you’ve done a good job of showing the reader all the benefits of your product or service, you have to make a strong, fair offer.

For example, people don’t buy 12 issues of a magazine, they accept an offer of 45 percent off the newsstand price. People don’t buy a pair of glasses, they accept an offer to buy one and get one free. Your offer isn’t your price … it’s your special deal.

#5 Tell Your Reader What to Do Next
Your readers may be intelligent, but don’t assume that they’ll spend even a second wondering how to accept your offer. If you want the reader to call, say so. If you want your reader to fill out a reply card, give direct instructions to do it.

Every good salesperson knows you have to ask for the order. A sales letter is no different. If you want the reader’s business, ask for it. And forget the fancy, teeny type … make your phone number big and your address easy to read. And use a serif typeface no smaller than 10 points.

#6 Make it Easy to Respond
If you have written a strong, benefit-packed letter that convinces the reader to try out your product or service, for sure they will try to reach you. The problem is when you’ve forgotten a return envelope or there’s no phone number this will lead to lost in sales.

The more options you give your reader, the easier it is to respond  and the more sales you’ll make. Include phone numbers, addresses, reply cards, coupons, order forms, return envelopes, and anything else that makes it easy to say “YES” to your offer.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Why Copywriting Should Not Be Cheap Nor Rushed

Inspiration sometimes doesn’t come and good writing will always take time. There are even situations when great writing isn’t achieved in the first sitting. When this happens, it’s a good idea to go for a walk or sit in the garden and then try to come up with the words to capture that final call to action and get ideas flowing for the next draft.

Writing concisely, engagingly and in a style that is informing without being boring isn’t easy. It takes time. With a website’s copywriting often treated as a facet rather than the centerpiece, it’s important to get businesses aware of the work that goes into the words needed to appeal to their target audience, communicate the benefits and promote their expertise.

With copy still being purchased in endless websites as well as on  work bidding websites such as Odesk, a line needs to be drawn between rushed copy and that which has taken time to mature. Your words are the most important element of your website as only they will convince visitors why they need your product or service and why they should trust you. Good quality copywriting can differentiate you from the competition.

Poor copy might be packed with keywords. But will it be cost effective over the long-term? With Google’s algorithm shifting from keywords to relevant back-links it’s likely that purely SEO focused copy will start being ignored. If it can’t convert visitors or attract back-links then it’s not going to be money well spent.

Tips to great copywriting:
a.    Use a consistent style and tone, even in your error messages, to broadcast and advertise your brand as well as your products.
b.    Don’t describe products and services with several adjectives, cliches and filler as this will only cause a reader’s eyes to glaze over.
c.    Emphasize the benefits; don’t just say it’s ‘great’.
d.    “Your website’s copy is the main factor to your brand and company identity.”

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Copywriting Tips for Beginners

If you own a small business and you don’t have the resources to hire a professional copywriter for email campaigns, this means that you—or someone should try to create effective messages. The problem is it’s likely that you or someone else has no solid knowledge of what works and what doesn’t.

So if you’re a beginner here are 3 easy tips on how you can start with copywriting.

1. It is not enough to explain what you do.There is no point in explaining what you do unless you can also communicate why you do it better. Use your on line content to spell it out, so I understand exactly why I should buy from you rather than your competitor.

2. Write for one single reader.You should always have a target audience in mind when you start writing. A good trick is to write for an audience of one, and imagine that potential customer was in the room with you. What would you say to them? How would you say it? How do they feel about you? What are they looking for on your web site or from your product or service? Nobody ever went broke giving people what they want.

3. Don’t sound like everybody else.Many clients like to cut and paste copy from their competitor’s advertising or from overseas web sites. Apart from the fact that this might infringe copyright laws, it is often counter productive. If your reader thinks “they sound just like everybody else”, they have little reason to buy from you. Unique language expressing a fresh message can make all the difference.

The bottom line is you can be great at copywriting, if you try. Avoid the pitfalls of amateur copywriters by learning more about tips from tried-and-true professionals and practicing them.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.


Compelling Copywriting

In case you are the person writing for your email campaigns, it is necessary that you know how to write compelling copy. If you are new to copywriting then investing in enhancing your copywriting skills is important.

The following copywriting tips are ones that you need to understand well. Keeping these “commandments” in front of you when you write will help you to create compelling copy that will engage your readers.

Understand and Know Your Audience
Who is this email going to? Imaging the “average” person on your list. Give them a name, even. Think about what their day is like. Think about what is important to them. What are they passionate about? How old are they? What products or services have they purchased from you in the past and why? The more you know about the audience you are writing for, the more targeted and relevant your copy will be.

Find Out Your Value Proposition
In order to determine your value proposition, ask yourself the following questions: Why should your customer buy your product or service? What’s in it for them? Why is your product better than the one down the street? What are your key differentiators?

Make a Great Headline
If the subject line gets your reader to open the email, then the headline gets them to read further. Consider using some of the words from the list above for the headline. Your headline needs to grab readers with an obvious “what’s in it for me” message. Here’s a question to ask yourself: “What if they only read the headline?” Will they know enough about you and what you offer?

Do Not Use Weasel Words
When writing headlines, subheads, and body copy, don’t use words that avoid a direct command, a.k.a, “weasel words.” These include may, maybe, hope, wish, try, but, could, perhaps, and strive. Instead use words like “will” and “can” to describe what your product or service will or can do for your reader.

Never Use Passive Voice – Write in the Present!
Passive voice weakens your message. It’s best not to use. Look at the  examples below:
“Our school was selected to receive an award” vs. “Our school received an award”
“We have had 10 new products arrive.” vs. “10 new products arrived.”
“5 new designs were made.” vs. “We made 5 new designs”

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Understanding SEO Copywriting

The truth is helping a client’s page achieve top rankings isn’t quite as simple as writing great content and then sitting back to watch the page climb SEO rankings. On the contrary, SEO is a an ever changing art. In addition to SEO being a complicated concept that would be impossible for us to talk about in a  completely in a single article, but if you start slowly, you should be able to master the basics in no time at all. Below you will find some basic truths that can help you (and your clients) understand why SEO is not nearly as straightforward as you might think.

1. It’s not just about keywords.

You should be aware that keyword stuffing is bad for SEO, but it bears repeating. Many people remember “the good old days” of SEO where improving a site’s rankings was supposedly as simple as repeating your target keywords enough times to convince the search engines of yesteryear that your page was relevant to the search terms. As a copywriter, it’s possible that some of your clients will pressure or even order you to use those outdated methods.

These days, though, if you use such tactics, you’ll often find that your page has terrible rankings or has even been filtered out as spam. Keywords are still important, but there’s a right way and a wrong way to employ them. The right way involves finding a balance between a believable number of carefully chosen keywords and informative content. The wrong way is keyword stuffing.

2. Linking properly is more important than most people realize.

Linking, as the very basis for the web itself, is vitally important to improving a page’s rankings. Not only will linking to other people’s pages boost their rankings, but it will help to improve your own rankings as well. Links help to build your site’s legitimacy in the eyes of search engines, but it’s important to link correctly.

For example, the pages you’re linking to need to be relevant both in terms of content and in terms of the keywords you highlight for the hyperlink. Trying to drive traffic to a friend’s blog entry on cars, for example, by hyperlinking the words “apple pie recipe” will not only annoy your readers, but it could also cost you some legitimacy in terms of SEO.

Other tips for linking include the following:
Don’t do it too often. If you include too many links, your readers (and the search engines) will think you’re spamming them.
Don’t just link to another site’s homepage. Linking to interior pages (specific blog entries or product pages, for example) can help with SEO while directing readers to the specific article you may be discussing.

Vary your anchor text. Sometimes linking using rich keywords that directly correspond to the destination page (e.g. “Saratoga Race Track”) will work best; other times, a simple “Click here” will flow more naturally. Don’t always feel obligated to link using keywords as your anchor text.

Don’t go crazy with internal links. Yes, sometimes it can be helpful to link to some of your other posts, but it’s much more effective to link to both internal posts and external websites whenever relevant.

The number one rule of linking is that it should be helpful to your readers in some way. If your readers won’t benefit from a link, it’s probably not going to help strengthen your website.

3. It takes time, even for sites with great content.

One of the worst parts about trying to improve a site’s rankings is realizing just how much time it takes. Unfortunately, no matter how great the content is, it almost always takes time for a site to become strong.

For these reasons, most SEO-focused copywriters or SEO firms tend to work with clients on a long term contract basis, providing constant updates and a consistent stream of content.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

What Makes an Effective Copywriter

If you really want to come up with an effective marketing campaign, the kind that really connects with your audience or readers and move them to action, it’s important that your copywriter understand what your business is about, your marketing goals and your target market. A good copywriter have to understand the values your business holds dear and what makes you unique.

Important details provide the foundation of your business branding but not everyone has the answers at the tip of their tongue. You might have a grasp on the generalities of your branding but the devil is in the details, and really effective copywriting needs those details.

This is where good copywriters really come into their own, helping you know more about the branding foundations you need to make your marketing really effective.

An Effective Copywriter Thoroughly Understands Your Business
The copywriting for your marketing campaign will often be focussed on a specific aspect of your business, like the products or services you are promoting. On the other hand, to sell the nuts and bolts of your widget it’s important to be familiar with the big picture of what your business offers like who is the ideal client you are aiming your message at, what stops them from making a decision and how do you uniquely solve their problems.

An effective copywriter will look beyond your specific products and services to what your business offers as a whole.

An Effective Copywriter Helps You Express the Solution
As a business owner you are passionate about your business and close to every aspect and decision. This closeness can be really useful but it can also hinder your ability to gain perspective and articulate the big picture to someone outside of the business.

A good copywriter doesn’t just take your word for it. They will reframe the questions so that you can provide the information they need to understand your vision.

An Effective Copywriter Provides The Voice of Your Business
Once you’ve articulated the foundations of your branding, a copywriter will start on the task of finding the voice of your brand. The voice of your brand is the tone and style of writing that will resonate with your target audience, speaking their language and bringing them on a journey of your making.

A good copywriter will bring your brand to life, creating a personality that will let your audience connect with.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

What to Avoid in Copywriting

People are just too busy to read or listen to a lot of ad copy. In order for you to come up with effective copy, you need to get to the point–fast–using words people are likely to respond to. That means every piece of copy used in your advertising and marketing materials should be there for a specific reason. Each word and sentence must work together to create a path for consumers to follow and lead to a way to take action.

Don’t ever risk losing a consumer’s attention with copy that drags on with extraneous information. Rather, focus on action-oriented messages that convey the benefits and features which make your product, service or brand stand out. Too much text leads to visual and audio clutter in consumers’ minds, which increases the possibility that they will forget your most important messages.

Below are three ways to avoid the copywriting text trap:

a. No filler words allowed.
Extraneous words should be deleted from your copy. Words like that, really and very don’t enhance a message. Instead, filler words slow down the pace at which your busy audience can read or listen to your copy. A slower pace equates to a lower percentage of consumers who will stick around to read or hear your entire message. Keep them interested and make it easy for them to get to the next key message by omitting filler words.

b. Set aside your thesaurus.
While it might be tempting to fill your copy with gigantic, exaggerated words which impress few people other than your high school English teacher–and probably not even her. It’s the messages in your copy that matter, not your ability to use a thesaurus. Big words slow your audience down, meaning fewer people will actually get your message. The tone of your copy should match your audience, and you should write for your audience, not your report card.

c. Do no use buzz words or jargon on your copy.
While jargon and buzz words work in some B2B copy and technical marketing pieces, compelling copy doesn’t showcase your ability to use the latest buzz words. Your audience is unlikely to respond to marketing messages teeming with words like grassroots, methodology and paradigm. Speak to them in a tone that meets their expectations and remove jargon that does little more than bore your audience.

The main point is to keep your copy simple. You don’t want your audience to say, “Hurry up and get to the point.” If there’s too much information to absorb, consumers will lose interest.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

When Copywriting Fails to Give Your More Sales

Do you ever ask yourself why your copywriting isn’t converting well? Every copywriting dilemna is unique however one thing that is universal is the contribution to failure made by common mistakes found in sales copy. Our goal is to determine a few of the many kinds of coywriting mistakes so your knowledge and awareness will be just a little bit more.

A genuine and experienced copywriter understands that better results will occur when the copy addresses product, or service, benefits as opposed to the features. While it’s not possible to always exclude features 100% of the time, but you still absolutely must quickly turn those features into great benefits. Benefits are more effective because people are selfish, and they want to know what is specifically in it for them. So before a copywriter can effectively convey the benefits, it’s necessary to have a full understanding of the product and the overall offer. You can derive the benefits from what you consider to be the features, one by one, and then use the benefits in the copy. Doing that will eliminate one great problem area that so many copywriters have difficulty with. Just keep in mind that people will only buy from you when you show them how your product will change their lives, no matter how small that might be. The subject of headlines is critical because headlines are so critical to success. When you don’t have an interesting headline that grabs attention, you lose sales because not many people will read beyond the headline. You only have a couple of seconds to get the prospect interested and to make him/her reader further. So that is why all the professional copywriters spend a great deal of time on the headline. There are several approaches to writing headlines, and we cannot cover all of them here; but one often-mentioned approach involves putting your product’s biggest benefit in the headline. A great headline that gets the job done will be a blessing for your efforts.

Failing to include a clear and strong call to action within your copy is a copywriting mortal sin. What is your sales copy trying to make happen? Right, only to get your more sales. If you want more sales then you need to have a strong call to action.

You can’t really depend on your prospects to understand and take the action on their own. Usually it’s at the bottom of your copy, so merely tell them what it is you want from them. If you want subscriptions, tell them to “Subscribe Now.” The more direct and straight forward your call to action is, the better results you will see. The smart marketers are always testing, so that is something you can do with a different call to action phrase.

Over all, copywriting is an art that takes time to learn and develop. On the positive side, you can always improve by learning about mistakes and then just not do them again. This is how we all learn and improve.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

The Fastest Way to Create Links to Your Website

For people who don’t know why links are important, let’s just say that if you want to get traffic from the major search engines, they’re crucial. Links from other sites to your site are basically a ‘vote’ that tell search engines you are trusted and you are a good resource for whatever your content is about.

Believe it or not, a big portion of affiliate income is due to traffic via Google, and the difference between ranking second and ranking first can literally be thousands of dollars extra on your profit.

Your Website Should be Useful
Let’s take Wikipedia for example. People find Wikipedia full of helpful information. This is why people naturally want to go to Wikipedia. The point is search engines follow people. When people talk about you, the links will follow.

Submit Articles Based on Your Subject of Expertise
You can submit articles to a variety of websites including Ezine and Squidoo. At the bottom of your article, add a resource box that describes you and links back to your website.

Utilize Guest Posting
Find opportunities to guest blog about your area of expertise or your business. Search for keywords like “Submit Post,” “Write for Us” or “Become a Contributor” to find sites on which you may be able to submit a guest blog. Also, look for relevant blogs within your niche and pitch an idea for a guest post.

Video Syndication
Submit videos related to your product or service. Choose popular sites like YouTube as well as sites that are unique to your industry. Link the videos back to your website or to relevant articles.

URL Submission
Submit your URL to link-building directories. Choose a generic directory like DMOZ or a directory that is unique to your industry. Follow submission instructions carefully for a better chance of acceptance.

Social Bookmarking
Engage in social bookmarking. For example, link to your blog and post the link on Reddit, Digg or StumbleUpon.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

5 Easy Tips to Great Copywriting

Want to know more about internet marketing? Are you involved in the online marketing business? If you are then you have got to learn how to write effective ad copy. If you can put two sentences together, you still have hope. For sure, you can learn to write effective ad copy. Best advice – People don’t care what you are selling, they care if you can solve their problem, or meet a need. Talk about what they want to buy, not what you want to sell.

1. Be prepared to publish a list of famous and respected customers who have bought from you on your a copy. People are more likely to think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. Local personalities and celebrities count!

2. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

3. Get more testimonials! Hold a contest – the top five people with the best testimony get their product order for free. This is a great way to increse your sales!

4. Whenever you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product. Keep it honest. The good feelings and excitement of the bonus will turn to cynicism and distrust if your customer feels the value of the bonus was inflated just to get the sale. Would the bonus truly excite you?

5. Be sure to ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

As always continue to test, test and test. Keep making adjustments until you are getting the result you want. You can write the cleverest copy, but if you ain’t getting the action, the copy is a waste of time. You’ll be surprised at how the simplest changes can sometimes increase results significantly.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

What You Need to Know About the Fundamentals of SEO

For sure, you have heared about SEO or search engine optimization. People say you need to optimize your website if you want traffic for your site. Yes, that is true. The thing is how do you do it?

Let’s start with the basics. In order to optimize your website, you need to ask yourself 3 questions:

1. How are people searching for my products and/or services?

2. Which sites are winning for those searches, and why?

3. Which searches can I win?

After you’ve identified a number of search phrases that are potentially winnable, you are ready to create a search engine optimization plan for your website.

Take a closer look at your website and find out whether you have significant content already developed that correlates closely with the keyword phrases you have identified. At a minimum, you need one page of well-written and useful content for each keyword family you have chosen. Each page should be entirely focused on exactly one keyword family. An excellent example is a page from an encyclopedia. For competitive keyword phrases, you will likely need to devote entire sections of your site to winning just one phrase.

Here is Your Search Engine Optimization Plan

A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:

1. Each page on your website must have a unique HTML title tag, meta keywords tag, and meta description tag.

2. Check out and follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.

4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. You need to be patient. A search engine optimization project can take quite some time to work.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

SEO Techniques That Matter Most

You really have to realize that SEO techniques should be done properly. Although it is very popular, internet marketing is a very delicate business and a single mistake can have huge effects on your business or reputation. By utilizing these techniques in a correct manner, you can realize the full potential of your business. We shall discuss some of the top SEO tips and tricks that you can adopt for your online business.

Do Not Underestimate The Importance Of Keywords

One should spend enough time in finding out the most relevant keywords for your website. There are various SEO tools that are designed to identify the keywords that web users normally use to search for a particular thing. Such keywords should be carefully optimized to your website giving importance to its placement.

There’s Nothing Like A Good Content

No matter how much effort you invest in creating a good traffic to your website, if the content displayed on the page is not catchy enough, people will leave the page as quickly as they logged in. You should have a clear idea about the type of people that would visit your website and write your content accordingly. It goes without saying that the content should specifically deal with the product or service being offered on your website. Many website creators find it difficult to write unique contents. Such people can always use the assistance of professional content writers. No top SEO tips and tricks will be effective if your site’s content is poor.

Choosing Your Title Tag Carefully

You need to have a basic understanding of the way search engines work. When a search engine looks for web pages related to the entered keyword, the first thing it searches is the title tag. Additionally, a user decides the relevance of a particular webpage by going through the heading tag. If they find that it is something not related to their keyword, they would never bother clicking on the link.

Build Backlinks

This will definitely feature among the top SEO tips and tricks. It is easy for people to identify the importance of a website by observing the number of backlinks it generates. It is often viewed as a token of its legitimacy.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

How To Build a Better Website

You build a vehicle with awesome features. You paint it red but your customer wants it green. You try to sell the red vehicle but come across resistance. You call the customer stupid and go on trying to promote your red auto.

We all do this. We decide that’s what we need to promote. The customer on the other hand would like something else that fulfills their needs. We never stop to ask. Ever!

Every section of your website should have the ability to handle feedback that can then be incorporated within your website and other communication to give the customers what they need.

Feedback also allows you to stay ahead of your competition big time! Once the customers trust you and see changes in the website, they will be encouraged to give more important feedback that could change not just the website but even the working of the organization. Perception is everything, and you need to know at all times what the outside world perceives your organization to be. Once you have that data, it allows you to go ahead and make the changes you need.

Is Your Website Sitting In A Box?
How are you going to promote your website? While most websites rely on getting to the top of the search engines, you may not have that need. You may have a very specific targeted audience you want to reach. That audience would never search for your website online. They would have to know it, or never find it at all.

Companies print brochures and then make sure they go out. They build websites and it sits in the box undistributed. They hope, and this is a big hope, that someone will visit. It doesn’t happen. You have to figure out the distribution process as well, so that your website goes out to your target audience.

If It’s Worth Building, It’s Worth Improving
Most organizations make changes to their business to keep competitive. Yet, they think nothing of keeping the website stagnant for 50+ years. (Ok, I’m exaggerating, but on the web 1 year= 10 normal years)

Expect change to be inevitable. The website should be constructed so that it’s easily changeable and updateable. It should also not require a degree in rocket science. You should be able to update it while you’re sitting at a cyber cafe in the Bahamas while sipping your Caribbean Punch!

Understand that it’s inevitable and, like all marketing tools, this tool should be reviewed at least every 6-12 months and changed or reconstructed to meet current customer demands.

What Good Websites Really Do
1)It gives information, and builds credibility.
2)It builds the brand and allows you to earn off the brand.
3)It builds customer loyalty.
4)It allows customers to use it as a suggestion box. It’s not a perfect world and customers should be encouraged to let you know what can be fixed.
5)It should achieve basic marketing principles. It should be solving a problem and aimed at a specific target audience.
6)It should generate its own income like any profit centre. It should justify its reason for existing.

How To Create The Most Perfect Website
Think of  these factors as important benchmarks for creating a website. If your website doesn’t do these things, you have to question, why not?

1)Revenue Generation
2)Data Collection
3)Information Source
4)Feedback and Complaints
7)Fan Club
8)Associated Tools
9)Meet the Basics of Communication

Websites Aren’t For The Organization. They Are For The Customer
Websites are a marketing tool. Use the principles of marketing to build and promote them. That of course, means having a target audience. Having a problem you can solve. Flag off that problem and then provide a solution.

Yahoo might be the wonder of yesterday but is the one that gets the most converts. Yahoo is trying to be everything to everyone, Google isn’t. Don’t get lost in the hype of technology because everything on this planet is based on psychology and emotion.

Most websites have no objectives at all. They have no target audience. They are created because it’s fashionable to do so.

Forget the fashion. Learn and understand the basics of internet marketing and communication. If you don’t understand the basics, get someone who can! Otherwise you’re doing what a zillion websites across the world do – Nothing!

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Do You Really Know How Important SEO Writing Is?

Do you know how important it is to write SEO articles and web content when you have an online business? Actually, you cannot do without it. Without optimizing your website and providing quality content, your online business is dead. Writing SEO articles is definitely your best shot in capturing the attention of your potential clients and in convincing these people that you’re somebody who knows your chosen niche inside out. It’s also one of the most effective ways in pulling up your page ranking.

What are the Important Elements of SEO Writing?
1. Keyword research. Always start the process by researching for the best keywords to target in your articles. Doing this is relatively easy with the use of keyword suggestion tools particularly those that are offered by Google. List down those keywords or key phrases that are very popular among your target audience and those that are closely related to the products and services that you sell. However, keep in mind that the more competitive a keyword is, the more difficult it is for you to get your articles to appear on the top 10 search page results.

2. Learn How to Select Your Topics. It is important to be very creative when choosing your topics. You need to think about your readers when doing this and you need to make sure that they will love the things that you’re going to discuss. As much as possible, I would recommend that you relate your chosen keywords to the problems or goals of your target audience. It will also help if you offer tips list or how-to guides that will help these people in solving problems or doing tasks.

3.Know Your Number One Priority – Your readers
It is not recommended to write and optimize your articles all at the same time. To make the process as simple as possible, write for your readers first. What you can do is anticipate all the learning needs of those people who’ll read your articles. Do your best to ensure that you’ll be able to provide them with the exact information that they’re looking for. These people must consider your articles as something useful and something that is worth their while. Make your articles easy to understand and engaging. This is to make sure that your audience will read your articles until the end.

4. Optimize your articles. Once you finish writing your articles, the next step is to make them search engine-friendly. In able to do that, you must know the algorithms of search engines. These engines will index your articles and you have better chances of getting higher ranking if your articles contain just enough keywords and if you place them on certain locations where search spiders can easily see them. The best places for your keywords would be on your title, first and last paragraphs (preferably within the first 90 characters), and on your article body. It will also help if you use words that are closely related to your chosen keywords or keyphrases.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Attracting People To Your Website

Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Your website needs to be updated if you want people to keep coming back.

Why People Don’t Come Back?
Most websites are about me, me, me and me! Ever notice how tons of websites have an About Us page. Frankly, who gives a damn about you? No one! Everyone who gets to your business or your website or reads your brochure wants to know what’s in it for them! Yet, all communication that goes out is based on me.

Just Do It!
Do something constructive. Put your ego in cold storage and start re-engineering your website and your internet marketing to give information to your customer. This would mean your website always needs to have fresh information.

No one said this was going to be easy. Having to update your website, sending out helpful e-mails, and keeping in touch is going to take time and effort. You will need to read more, so you learn more. Then you will have to write. And write reasonably well. You can do it yourself or get a freelancer to do it, but do it you must. Marketing your business must take precedence over everything else.

When times are good, we tend to slacken on the marketing. If you disclipine yourself to read one book on your subject and write at least one article a week, you are now starting to build up content. It can be done. And as Nike says, ‘Just Do It’. It’s the only way.

What you will need.

1) A website that is updateable. You should never have to learn html or a html coding programme. Your website should be such that you can update both pictures and text from a cyber cafe while vacationing in the Bahamas!

2) At least 5 articles that can help your customer. That’s a good start, but invariably you will have to write more and post them on your website and/or e-mail them to your customers. If you can’t do it yourself, write down the points and get someone else to do it for you. But do it!

3) Minimal, fast loading graphics. If you have no time, neither does anyone else. Make sure your website is as lightning quick as possible. Check it out either by cleaning out your cache or by checking it out from different computers. If it’s not screaming fast, you have a problem on your hands.

4) A credibility section. Get your portfolio out there with the customer in mind. And get those testimonials!

5) Iron discipline.

It’s your business. If you don’t do it, no one will.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.


What You Need to Avoid in Copywriting

Copywriting is definitely an important part of marketing especially if you’re writing online. Good copywriting intends to capture your reader’s imagination. The finest copywriting gets them thinking about themselves and not about you.

Below are copywriting mistakes that you should avoid to get more readers.

The first thing readers hate: you talking about yourself all the time.
A little is good if it’s entertaining, engaging and honest. People want to get to know you, but not as much as they want to get something for themselves. Their interests, livelihoods and concerns are way more interesting than you and yours. Always remember who you’re writing for.

Your goal should be to send email that people don’t hate. If you have a website or blog, it’s to provide content that people actually find awesome to read.

Ideally you want them to be so turned ON that they never miss a post, but first you have to try not to turn them OFF.

The second is spelling errors.
For some reason, people just love to correct spelling errors.
In fact even easy-going people can overlook everything except spelling errors. They just can’t stand to see you look stupid or they relish proving how smart they are.

The fact is, spelling errors baffle people, it’s best to utilize your spell-checker. It’ll save you time and trouble. Keep in mind that spell-checker doesn’t correct homonyms or words that sound alike but are spelled differently. As a suggestion, get a friend to read your content or blog before you go publish or go live.

During Copywriting, You have To Remember This
If you want to connect with people so that they don’t even notice your writing, just write the way you talk. I recommend reading your work aloud before you publish it. That way you’ll know if it passes your ear test. If you write the way you speak, it probably will.

Keep in mind that people are online for community, connection and information and not to judge every phrase and comma. Do your best.

You have to keep things real. Be genuine. Try to get a handle on these copywriting mistakes. Copywriting is a learned skill no different from the other crafts. Of course, the best way to get started is to just do copywriting right away.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

Awesome Link Building Methods You Should Know

Ethical! Ethical! Fine! Ethical! Ok, here’s the thing about linking… Getting other links from other people is necessary for SEO and getting the search engines to send traffic, but how do you do it without actually making the search engines run away? Read futher to find out how.

1. Great Content Only

People keep saying this, great content rules. Write content that people want to read, which is the same stuff that people actually want to link to and people will read it and link to it. I mean it’s really what it gets back to other blogger’s will naturally link to it. They don’t just say, “ I wrote this link it to me. Alright really great stuff.” People will be like, “oh look someones writing really great stuff lets link to them.” I mean it really does work that way. Keep it fresh and publish consistently though.

2. Be Consistent

Consistency. That’s a big thing, ok? You gotta, you can’t just post once every three months, ok? Build relationships, ok? That just never goes away in business. Network, network, network. Ok. Reach out to other bloggers, other web site owners, even PR and news. OK, use contact, emails, forums, twitter, Facebook, LinkedIn, and if you have to…get on the phone, ok? There are still people that like to get on the phone these days. You know, comment on other people’s stuff. Be useful, ok? Don’t just blah, blah, spam everybody but provide useful feedback, useful comments, engaging.

3. Write Guest Posts

Absolutely! And another one and this is a good one, write guest posts, blogs always need more content; online magazines always need more fresh content. So what do you do, you solve their problem. Offer to write fresh content for them and they’ll publish it and you should get the link back, you should get the link back, plus you’ll get exposure to their audience. Great one way.

4. Submit Your Articles To Directories

Directory links are a great way to help spread the word about your website or blog in a good way. The more directories that your site can be found on, the more that search engines will trust your site.

The best way to submit your site to a directory is to try and use a niche directory submission. Niche directories are those which are created with one specific topic in mind. Niche directories will only accept sites that they say are related to that particular niche, which is why Google places a lot more importance on backlinks that come from any sort of relevant site or sites anyways, so this will help you a lot when it comes to search engine rankings.

5. Use Social Media

Social media are all the rage these days and they are unstoppable. Twitter, Facebook, Google+, LinkedIn, YouTube, even MySpace… the list goes on and on. You can build some really important links just by having a placement on each of these social media sites.

Social media is great since they offer numerous ways to have people promote your content FOR you. People can retweet, “like”, “share”, “+1” and just plain old copy and paste a link to your website right on their social media accounts if they find the link that you have put on your very own social media site at all valuable or useful. If you have a blog, then you should try to have it on the very same domain as your company’s website. Social media is all about keeping it real and keeping it human, so having a blog, which is far more human than just a website advertising products, is a must-have.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

4 Important SEO Tools You Need For Free

Let me tell you something. If you really want to get your blog or website ranked in search engines, you better not skip doing SEO. It is crucial that your website is optimized for Google crawlers in order to compete against older domains.

Buying SEO tools for your website might not be your first option especially if you are a beginner but there are free alternatives for you to use.

It can be sad that there are numerous free SEO tools out there which are actually “garbage” and won’t really help your website rank at all. Luckily there are a few free options that can be useful for your website.

To get you started, check out the suggestions below

1. AdWords Keyword Tool

If you really want to rank fast, you have got to know the competition for your keywords. AdWords Keyword Tool can help. There are many keyword tools which can cost hundreds of dollars or even require a monthly subscription. If you are looking for free SEO tools that will give you up to date stats, the Adword Keyword Tool is what you need.

Google offers this keyword tool so you know that the stats are going to be up to date. The best thing about this keyword tool is the fact that it’s free. Another advantage lies in the fact that it is offered by the same company you are trying to get ranked with. This gives you an easy way to gain favor with the Google crawlers.

2. XENU’s Link Sleuth

Don’t you just want to have your own web spider? XENU’s Link Sleuth is a free SEO tool that is basically a web spider that will crawl the web looking for links to your site. This tool will also check to make sure that your links are not broken. Once the tool has found broken links to your site, you can export the results.

3. iWebTool

iWebTool is website that allows you to check if your website has been banned by Google and your PR rating. Knowing where you stand in the Google ranks is essential and iWebTool is a free tool that will help you find your rank. iWebTool helps you check your PR rating, but it also allows you check out the competition.

When you go to the website, you can either type in your website and your competitors or you can upload them from a file. Uploading is good if you have a lot of websites that you want to get rankings for. This will save you a lot of time while delivering a great service for free.

4. Google Analytics

Google Analytics has become a very common term for bloggers everywhere. Google Analytics provides charts, tables, page impressions, geo tracking information and many other features for keeping track of where your website is being accessed from.

These are free SEO tools for your website to offer geographical content or promotional items. Another way that you can keep in touch with your audience is by seeing when your website is being accessed. This can make content updates more valuable.

Let’s say that your website is often accessed in the morning. Updating your content the night before will keep users coming back because they will always know that a new post will be there waiting for them in the morning. You can add Google Analytics to your blog or website by signing up for an account at their page.

These tools are offered by trusted sites and will help you get a better ranking in search engines.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.

20 Killer Copywriting Formulas

In case you want to gather Killer copywriting formulas, let me tell you that this is indeed worth doing even if it’s not too often.

20 Amazing Copywriting Formulas

Marketers are already familiar with the AIDA copywriting formula-Attention, Interest, Desire, Action. This is no different with playing the 12-Bar blues pattern on guitar something all guitarists already know.

When we are talking about copywriting formulas, AIDA’s the prevailing rule but there are other rules.

Yes, there are many more rules and what’s so good about this is based on what you want to achieve or the service and product offered, your copywriting can be better than others.

Below are copywriting principles that have been accepted for a long time.  Often you’ll see them forgotten in an obscure marketing or copywriting book. These rules have been tried as well as tested and above have survived the merciless examination.

(BONUS: If you apply this gamut of various copywriting formulas on your service or product, you might be surprised that one or a couple of formulas will match what you want to achieve.)

Find out which of one of these copywriting formulas is the best match for your application:

20 Phenomenal Copywriting Formulas

#1 of 21 Copywriting Formulas:

The most used and basic copywriting formulas:

1. What I can give you

2. What my offer can do for you

3. My identity

4. Call to action or what you have to do next

#2 of 21 Copywriting Formulas:

SSS: Star. Story. Solution.

Star: The star is your copy’s central character. It could be many things: a celebrity, your customer, or even you and what have you.

Story: The story describes the manner on how the “STAR” experienced the same issues as your market does currently.

Solution: It is about how the main character or the star used a service/product to fix the problem.

An evidence or proof of this formula can be found in Gary Halbert’s ad “The amazing diet secret of a desperate housewife”.

#3 of 21 Copywriting Formulas:

PAS: Problem. Aggravate. Solve. Dan Kennedy absolutely loves this copywriting formula.

Problem: Begin by discussing a specific problem your market has (put this conversation in his head).

Aggravate: Emphasize the result or consequences of the problem to create a need for the solution.

Solution: Tell the reader how and why your service or product can solve their problem. Focus the demand onto your service or product.

#4 of 21 Copywriting Formulas:

Bob Serling’s Power Copywriting Formula:

Requirement #1: You Need to Have A Great and Classy Product

Requirement #2: Making As Well As Utilizing The Most Ideal Customer Profile

Requirement #3: Integrity Produces Maximum Profits

Requirement #4: Your Offer is Everything

Step #1: An exhaustively detailed or scrupulous research is a must before writing a copy

Step #2: Pause then contemplate

Step #3: Make a detailed list of facts, figures and features

Step #4: Keep a list of every benefit customers will gain

Step #5: Come up with the most compelling offer

Step #6: Make an exceptional guarantee

Step #7: Think and write a powerful, attention-grabbing headline

Step #8: Take advantage of color to emphasize main points

Step #9: The amount of graphics used should be very limited

Step #10: Come up with a no-holds barred first paragraph that delivers the promise made in your headline

Step #11: Remove objections with “Pre-emptive Strike Credibility”

Step #12: Create interesting sub-heads that keep your readers’ interest as well as entice them through your sales piece

Step #13: Make your customers intensely aware of their most deeply felt pain by giving the most powerful sales pitch possible

Step #14: Remove your customer’s pain completely

Step #15: Build infallible credentials with your customers

Step #16: Secure your reputation with an “insider’s” benefit

Step #17: Provide customers with absolute evidence that you can deliver everything you promise

Step #18: Use “Click Bridges” to divide your ad copy into manageable, readable chunks

Step #19: Provide customers a powerful bullet list of benefits they get when they use your product

Step #20: Summarize the main benefits

Step #21: Outline your product’s features

Step #22: Reveal a very valuable package no sane customer will want to ignore

Step #23: Indicate your product’s price

Step #24: State your call to action

Step #25: Boost profits with a Piggy-back Offer

Step #26: “Shift the Risk” to get more sales

Step #27: Close the sales piece by summarizing all the major benefits your customer gets

Step #28: Build-up your response further by using a PS

Step #29: Make it easier for people to order

Step #30: Do not include links that take your customers away from your site

Step #31: Pause and Deliberate – a second time

Step #32: Double check then rewrite your copy for maximum effect

#5 of 21 Copywriting Formulas:

Brian Keith Voiles is really fond of this one:


A – Attention – Best benefit, greatest problem you can fix, USP

I – Interest – Justification why people should be interested in what you have to say

C – Credibility – Why people should believe you

P – Prove – Convince people what you are saying is true

B – Benefits – Use bullets to jot them down

S – Scarcity – Establish scarcity

A – Action – Let people know what to do exactly

W – Warn – Consequences when they don’t take action

N – Now – Inspire them to take action now

#6 of 21 Copywriting Formulas:

This one originated from one of Gary Halbert’s newsletters:

1. Tell something that gets attention.

2. Let them know why they should be interested. (Expand on CSI)

3. Convince them why they should believe what you are saying is true.

4. Prove it is true.

5. List and describe all benefits.

6. Inform them how to order.

7. Tell them to order now.

#7 of 21 Copywriting Formulas:

The ACCA of copywriting formulas —






This is no different from AIDA, however “Comprehension” emphasizes the need for clarity as well as understanding, which is key to any compelling message. Also, “Conviction” is a lot more powerful than (just) “Desire.” It tells certainty.

#8 of 21 Copywriting Formulas:


Here is Robert Collier’s AIDA variation. This is meant for sales letters, it lists what he thinks as the appropriate sales sequence.

Copywriting Formula #9:

Interest-Desire-Conviction-Action — another AIDA variation from Earle A. Buckley

#10 of 21 Copywriting Formulas:

AAPPA — Victor O. Schwab recommended this no nonsense and clear formula. Get Attention. Show people an Advantage. Prove it. Persuade people to grasp this advantage. Ask for action.

#11 of 21 Copywriting Formulas:

AIU — This is another formula for an envelope which means Attention, Interest, Urgency. It is important that an envelope must be able to get your Attention, regardless if it is only a teaser copy,  graphics or just blank paper. This needs to create interest in the contests and trigger an urgency to open the envelope right away.

#12 of 21 Copywriting Formulas:

PPPP — This is Henry Hoke Sr.’s formula. It means for Picture, Promise, Prove, Push. Picture: Grab attention right away and generate desire.

Promise: Be sure to make a meaningful promise, let people know about the benefits and what the product can do for them.

Prove: Show the value as well as support you promise through testimonials.

Push: Ask for the order.

#13 of 21 Copywriting Formulas:

Star-Chain-Hook —Frank Dignan’s method to an advertising message. Hitch your wagon to a Star with an attention-getting opening that is compelling as well as promising. Come up with a Chain of convincing facts, benefits, and reasons then change attention into interest and interest into desire. Then, Hook them with a powerful call to action, making it easy to respond.


#14 of 21 Copywriting Formulas:

ABC Checklist — This is William Steinhardt’s formula which is by far more detailed and quite realistic. Attain Attention, Bang out Benefits, Create verbal pictures, Describe successful  milestones, Endorse using testimonials, Feature particular details, Gild with values, Honor claims that have guarantees, Inject action in reader, Jell with postscript.

#15 of 21 Copywriting Formulas:

String of Pearls — In this method of copywriting, the key is collecting details then bind or string them together in a long line, one after another. Every “pearl” is complete on its own however when you string them together, their persuasive power is very powerful.

#16 of 21 Copywriting Formulas:

Cluster of Diamonds — Just like with the String of Pearls, this method is about gathering a group of details under an umbrella concept. Here’s an example: an ad may have the headline “7 Reasons Why You’ll Save Money With XYZ.” The copy would then provide these 7 reasons. Every reason or detail is similar to a “diamond” in a gold setting.

#17 of 21 Copywriting Formulas:

The Fan Dancer — The concept is to entice using certain details which do not really provide any actual information. It requires a number of  teaser  “bullets” therefore, readers are left wanting more as with a fan dancer.

#18 of 21 Copywriting Formulas:

The Five-Point Copywriting Formula – Jack Lacy’s guideline is intended for sales letters:

1. What would you do for me if pay attention to your story?

2. How exactly are you going to do this?

3. Who’s  accountable for the promises you make?

4. Who have you done this for?

5. What will it cost me?

#19 of 21 Copywriting Formulas:

The Nine-Point Formula — Frank Egner’s exhaustive sales letter copywriting technique:

1. Begin with a headline or first paragraph in order to grab attention and trigger desire.

2. Make a follow up with a stimulating lead.

3. Provide a clear description of the product.

4. Convey a success story about the product.

5. Testimonials and endorsements should be included.

6. Outline the product’s special features.

7. Show a statement of value to the prospect.

8. Use distinguishing as well as compelling action copy.

9. Wrap up with a postscript.

#20 of 21 Copywriting Formulas:

See Bob Stone’s The Seven-Step Copywriting Formula for sales letters:

1. Declare your most substantial benefit in the first paragraph or headline.

2. Promptly exaggerate your most valuable benefit.

3. Explain to the reader exactly what he or she is going to obtain.

4. Support your statements with endorsements as well as proof.

5. Communicate to your readers what they might miss if they don’t act.

6. Reword your main benefits in the closing.

7. Encourage prompt action.

Copywriting Formula #21:

DDPC Formula:

D for dramatic.

D for descriptive.

P for Persuasive.

C for Clinching.

#22 of 21 Copywriting Formulas:

Bus Reed Formula:

B for Benefits.

C for Currency.

F for Fascinating.

#23 of 21 Copywriting Formulas:

SCH Formula:

S for Star. Storytelling is your best tool here.

C for Chain. The customer’s booby trap begins.

H for Hook. Your customer is hooked and the sale is closed.

#24 of 21 Copywriting Formulas:

Kenneth Goode Formula:

C for Crystal.  A crystal clear and bargain offer.

M for Magnet. Attract your customers and remain attractive.

E for Elevator. Build up your sales just like going up another floor.

#25 of 21 Copywriting Formulas:

Craig Clemens Sales Letter Formula:



Questions that show you comprehend and know how to push buttons.

Impressive story or analogy.

It’s not your fault and hope is not lost.

Give away content.


What is it I’m offering? What’s in it?

Bullets points/benefits

Who actually needs it? Who doesn’t need it?

What makes it stand out from the rest?

Wrap up.


A guarantee.

A close.

A signature.

Your P.S.

Your testimonials

#26 of 21 Copywriting Formulas:

Perry Belcher’s 21 Part Sales Letter Formula:

1. Reach out to your customers

2. Grab their attention

3. Provide support to the “big promise headline” using fast explanation (SUB)

4. Pinpoint the problem

5. Give solutions

6. Communicate the pain of and cost of development

7. Illustrate ease-of-use

8. Reveal speed to results

9. Future cast

10. Provide them your credentials

11. Detail the benefits

12. Get social proof

13. Give your offer

14. Include extra perks or bonuses

15. Increase and build up your value

16. Tell them your price (pop by button)

17. Instill scarcity (if there’s any)

18. Offer guarantees

19. Call to action

20. Give a warning

21. Wrap up with a reminder

#27 of 21 Copywriting Formulas:

“Elements of an Offer” Formula:

Here’s What You Will Get

Set the Value

Offer a (Conditional) Bonus


Rave about Price

Give Guarantees

Risk Reversal


#28 of 21 Copywriting Formulas:

Frequent Video Sales Letter Template:

1. Attention Grabbing Greeting

2. Determine Problem AND Promise to Resolve It

3. Establish Scarcity – Tell people that the product won’t be around forever

4. Aggravate the Problem –Provoke people in such a manner it forces them to do something about it

5. Give them the Solution which is your Product

6. Demonstrate or Illustrate the Features and Benefits of your Product

7. Call To Action #1 (Desire Based Call-To-Action)

8. Show Credentials Such as Examples, Proof, Results, Testimonials, etc

9. Give the Guarantee

10. Trigger Call To Action #2 (Logic Based Desire Based Call-To-Action)

11. Include Warnings such as scarcity, guilt or deadline

12. Encite Call To Action #3 (Fear Based Desire Based Call-To-Action)

#29 of 21 Copywriting Formulas:

Lisa Manyan’s version of the “problem, agitate, solve” formula. This is intended specifically for women:

1. Challenge.

2. Solution.

3. Invitation.

#30 of 21 Copywriting Formulas:

Brian McLeod’s HELLYEAH Copywriting Formula:

H – Holler at ‘em – Get their attention

E – Empathize with ‘em – Tell them an interesting back story

L – Lambast the *******s that gave birth or lead to the problem they’re experiencing

L – Legwork – Prove to them that you walk the walk

Y – Yes, there is a solution and you have the best solution for their problem

E – Educate or explain to them why your solution is the best fit for them

A – Action – Emphasize that they take action immediately

H – Handle or deal with any objections or doubts via risk reversal

#31 of 21 Copywriting Formulas:

‘A Forest’ – Although not a formula, this is a straightforward way to keep in mind the tricks of the trade:

A – Alliteration

F – Facts

O – Opinions

R – Repetition / Rhetorical Questions

E – Examples / Experts

S – Statistics

T – Rule of three (Repeat something 3 times for it get into people’s minds)

Bottom line is there are more than 21 copywriting rules and these can help you when it comes to making your copy. Certainly, there is a formula that will match your copywriting needs.

Gene Dmitri

If you would like to learn more about writing headlines go to and sign up for my newsletter.